Bladder Cancer Marketing Director – Launch & Strategy

Johnson & Johnson Co.; Horsham (PA); On-site; USD 180,000 - 260,000; Full time

Job summary

Johnson & Johnson is seeking a Product Director for Bladder Cancer Professional Promotion Marketing (INLEXZO), based in Horsham, PA. Lead development of marketing plans, strategy, and messaging to achieve business goals, partnering with Global Commercial Strategy, Sales, Medical Affairs, and Market Access.

You will own HCP launch readiness, coordinate cross-functional launch execution, and ensure alignment with labeling.

Qualifications

• Bachelor’s degree required; MBA or advanced degree helpful.
• 7+ years of relevant business experience in pharma/healthcare.
• 5+ years in Sales, Marketing, Managed Care, or related leadership roles.
• Proven proficiencies in marketing, project management, and clear communication.

Responsibilities

• Develop and implement comprehensive marketing plans, including strategy, positioning, and messaging.
• Lead advisory boards, analytics, and market research to inform marketing initiatives.
• Drive HCP launch strategy and execution for SR5 and future indications.
• Coordinate cross-functional launch activities across Marketing, Sales, Medical Affairs, Market Access, Regulatory, and Analytics.
• Support field readiness with training content and tools; manage launch readiness reviews.

Skills

Marketing

Project management

Communication

People leadership

Oncology knowledge

Sales experience

Strategic thinking

Education

Bachelor’s degree

MBA or advanced degree

Job description

Johnson & Johnson is seeking a Product Director for Bladder Cancer Professional Promotion Marketing (INLEXZO), based in Horsham, PA. Lead development of marketing plans, strategy, and messaging to achieve business goals, partnering with Global Commercial Strategy, Sales, Medical Affairs, and Market Access.

You will own HCP launch readiness, coordinate cross-functional launch execution, and ensure alignment with labeling.