Bilingual Sales BDC Agent

Harr Toyota; Worcester (MA); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Paid time off

Paid training

Growth opportunities

Health benefits

Childcare reimbursement

Sign-on Bonus

Competitive compensation

Job summary

Harr Motor Group in Worcester, MA is seeking a Bilingual Sales BDC Agent to handle inbound and outbound leads, primarily in English and Spanish. You will set quality appointments for the sales team and deliver a high level of customer experience in a dynamic office environment.

The role is full-time in the BDC department, with rotating schedules and potential for growth based on performance. Compensation includes hourly base pay plus performance incentives and a sign-on bonus is possible based

Qualifications

• Bilingual English and Spanish, both written and spoken.
• Experience handling inbound/outbound sales leads via phone, text, and email.

Responsibilities

• Handle inbound and outbound calls, texts, and emails for leads in a timely, professional manner.
• Qualify customers by credit needs, vehicle preferences, and timelines.
• Set and confirm showroom appointments for the sales team.
• Log customer interactions accurately in DriveCentric CRM.
• Assist teammates with Spanish-language communications as needed.
• Meet or exceed appointment and show-rate targets.

Skills

Bilingual (EN/ES)

Tools

DriveCentric CRM

Job description

Bilingual Sales BDC Agent

New & Used Car Sales | Harr Motor Group

About the Role

As a Sales BDR, you'll be the first voice our customers hear, handling inbound and outbound leads by phone, text, and email, setting quality appointments, and delivering a customer experience that reflects Harr's standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.

Position Details

Department: Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for Credit Express leads — in both English and Spanish — in a timely and professional manner
• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region
• Qualify customers by understanding their credit situation, vehicle needs, and timeline
• Set and confirm showroom appointments for the sales team
• Follow up with unsold or uncontacted leads according to BDC processes and cadences
• Log all customer interactions accurately in the CRM (DriveCentric) in English
• Assist teammates with Spanish-language customer communications as needed
• Meet or exceed weekly and monthly appointment and show rate targets
• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience
• Maintain professionalism and empathy when working with customers in challenging financial situations
• Participate in team meetings, training sessions, and ongoing coaching

What We're Looking For

• Bilingual team member, English and Spanish (verbal and writing)
• Handle inbound and outbound calls, texts, and emails for sales leads in a timely and professional manner
• Qualify customers by understanding their credit situation, vehicle needs, and timeline
• Set and confirm showroom appointments for the sales team
• Follow up with leads according to BDC processes and cadences
• Log all customer interactions accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly appointment and show rate targets
• Collaborate with sales staff to ensure smooth handoffs and a seamless customer experience
• Maintain professionalism and empathy when working with customers in challenging financial situations
• Participate in team meetings, training sessions, and ongoing coaching

What We Offer

• Competitive hourly base pay plus performance bonuses
• Paid time off: 1 week sick pay and 2 weeks vacation
• Paid training and ongoing development
• Clear path for growth within the BDC and across Harr Auto Group
• Health benefits and childcare reimbursement ($100/week)
• Sign-on Bonus: $500 after 90 days of employment
• $45,000-$65,000 depending on performance and experience