Sales BDC Agent

Harr Motor Group; Worcester (MA); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Paid training

Growth opportunities

Health benefits

Childcare reimbursement

Sign-on bonus

Job summary

Harr Toyota & CDJR in Worcester, MA is seeking a Sales BDC Agent to be the first voice customers hear—handling inbound and outbound leads, setting quality showroom appointments, and delivering a customer experience that reflects Toyota’s standard of excellence.

This office, phone-forward role offers an hourly base plus performance incentives, a full-time rotating schedule (including some weekends), paid training, health benefits, and clear growth opportunities within Harr Auto Group.

Qualifications

• Strong verbal and written communication skills.
• Positive, competitive mindset with a drive to hit and exceed targets.
• Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail.
• Familiarity with CRM software is a plus (DriveCentric experience a bonus).

Responsibilities

• Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally.
• Convert leads into quality showroom appointments using proven BDC communication techniques.
• Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences.
• Confirm appointments and conduct courtesy reminder calls to increase show rates.
• Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric).
• Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate.
• Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience.
• Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers.
• Participate in team meetings, BDC trainings, and ongoing performance coaching.

Skills

Phone skills

Communication

Target driven

CRM familiarity

Team player

Attention to detail

Tools

DriveCentric CRM

Job description

SALES BDC AGENT

NEW & USED CAR SALES | HARR TOYOTA & CDJR

About the Role

Harr Toyota & CDJR are one of the most recognized dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a SalesBDR, you'll be the first voice our customers hear — handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.

Position Details

Department: Harr Toyota – Business Development Center (BDC)
Reports To: BDC Manager & BDC Supervisor
Schedule: Full-time | Rotating schedule including some weekends
Compensation: Hourly base + performance-based incentives
Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
• Convert leads into quality showroom appointments using proven BDC communication techniques
• Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
• Confirm appointments and conduct courtesy reminder calls to increase show rates
• Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
• Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
• Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
• Participate in team meetings, BDC trainings, and ongoing performance coaching

What We're Looking For

• Strong verbal and written communication skills — confident and engaging on the phone
• Positive, competitive mindset with a drive to hit and exceed targets
• Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
• Prior BDC, sales, or customer service experience preferredFamiliarity with CRM software is a plus (DriveCentric experience a bonus)
• Professional, reliable, and a strong team player

What We Offer

• Competitive hourly base pay plus performance bonuses
• Paid time off: 1 week sick pay and 2 weeks vacation
• Paid training and ongoing development
• Clear path for growth within the BDC and across Harr Auto Group
• Health benefits and childcare reimbursement ($100/week)
• Sign-on bonus: $500 after 90 days of employment
• $45,000 - $70,000 Compensation range depending on performance and experience