Bilingual Sales BDC Agent

Harr Motor Group; Worcester (MA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive hourly base pay plus</br>+

Paid time off: 1 week sick pay and 2</

Paid training and ongoing development

Clear path for growth within the BDC

Health benefits and childcare support

Sign-on Bonus: $500 after 90 days

$45,000-$65,000 depending on perf

Job summary

Harr Motor Group is seeking a Bilingual Sales BDC Agent in Worcester, MA to be the first voice for customers. You will handle inbound and outbound calls, texts, and emails, qualify leads, and schedule showroom appointments while maintaining a high level of customer service.

The role is office-based with growth potential, competitive hourly pay plus performance incentives, and a path for advancement within the BDC and Harr Auto Group.

Qualifications

• Bilingual English/Spanish (verbal and written) mandatory.
• Experience handling inbound/outbound calls, texts, and emails in a sales context.
• Ability to qualify customers by credit needs and timeline.
• Proven track record setting showroom appointments.

Responsibilities

• Handle inbound and outbound calls, texts, and emails for leads in English and Spanish.
• Qualify customers by credit situation, vehicle needs, and timeline.
• Set and confirm showroom appointments for the sales team.
• Log all customer interactions in DriveCentric CRM in English.
• Follow up with leads per BDC processes and cadences.
• Collaborate with sales staff to ensure smooth handoffs.

Skills

Bilingual ENG/SPAN

Appointment setting

CRM knowledge

Phone-based sales

Tools

DriveCentric

Job description

Bilingual Sales BDC Agent
New & Used Car Sales | Harr Motor Group

About the Role

As a Sales BDR, you'll be the first voice our customers hear, handling inbound and outbound leads by phone, text, and email, setting quality appointments, and delivering a customer experience that reflects Harr's standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.

Position Details

Department: Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for Credit Express leads — in both English and Spanish — in a timely and professional manner
• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region
• Qualify customers by understanding their credit situation, vehicle needs, and timeline
• Set and confirm showroom appointments for the sales team
• Follow up with unsold or uncontacted leads according to BDC processes and cadences
• Log all customer interactions accurately in the CRM (DriveCentric) in English
• Assist teammates with Spanish-language customer communications as needed
• Meet or exceed weekly and monthly appointment and show rate targets
• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience
• Maintain professionalism and empathy when working with customers in challenging financial situations
• Participate in team meetings, training sessions, and ongoing coaching

What We're Looking For

• Bilingual team member, English and Spanish (verbal and writing)
• Handle inbound and outbound calls, texts, and emails for sales leads in a timely and professional manner
• Qualify customers by understanding their credit situation, vehicle needs, and timeline
• Set and confirm showroom appointments for the sales team
• Follow up withleads according to BDC processes and cadences
• Log all customer interactions accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly appointment and show rate targets
• Collaborate with sales staff to ensure smooth handoffs and a seamless customer experience
• Maintain professionalism and empathy when working with customers in challenging financial situations
• Participate in team meetings, training sessions, and ongoing coaching

What We Offer

• Competitive hourly base pay plus performance bonuses
• Paid time off: 1 week sick pay and 2 weeks vacation
• Paid training and ongoing development
• Clear path for growth within the BDC and across Harr Auto Group
• Health benefits and childcare reimbursement ($100/week)
• Sign-on Bonus: $500 after 90 days of employment
• $45,000-$65,000 depending on performance and experience