Bilingual Programming Publicity Manager

NBCUniversal; Miami, Northern (FL, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

NBCUniversal in the Miami area seeks a Manager, Programming Publicity to drive positive media coverage for Telemundo programming. You will lead bilingual publicity campaigns, coordinate press materials, and build strong journalist relationships across English and Spanish outlets.

You will work with marketing, digital teams, and external agencies, employing AI-powered tools to optimize campaigns and deliver 360-degree publicity plans. This hybrid role requires flexibility and travel as needed.

Qualifications

• Bachelor's Degree in Public Relations or related field.
• Minimum 5 years of publicity/communications experience.
• Demonstrated ability for writing press materials in both English and Spanish.
• Ability to produce thorough reports and executive summaries detailing results of campaigns.
• Familiarity with generative AI platforms and AI-powered communications tools.
• Deep understanding of the U.S. Hispanic media landscape.
• Knowledge and hands-on use of Digital and Social Media platforms.
• Highly organized and capable of multitasking across projects.
• Fluency in Spanish and English.
• Experience working for or with PR agencies.
• Proficiency in Microsoft Office applications and collaboration tools.

Responsibilities

• Development and execution of comprehensive external publicity plans for key programming.
• Write and coordinate press materials in English and Spanish.
• Cultivate relationships with journalists and media outlets to reach Telemundo audiences.
• Incorporate digital publicity strategies and engage influencers.
• Develop partnerships with digital creators and platforms.
• Utilize AI-powered tools to enhance publicity planning and analytics.
• Monitor campaign performance and provide actionable insights to leadership.
• Collaborate with marketing, digital marketing, and programming teams.
• Prepare talent and executives for media interviews and events.
• Support cross-functional campaigns and coordinate with internal teams.

Skills

Publicity

Bilingual English/Spanish

Media relations

Press releases

Strategic communications

Digital media

PR agency experience

Microsoft Office

AI-powered tools

Education

Bachelor's Degree in Public Relations or related field

Tools

AI-powered tools

Job description

NBCUniversal in the Miami area seeks a Manager, Programming Publicity to drive positive media coverage for Telemundo programming. You will lead bilingual publicity campaigns, coordinate press materials, and build strong journalist relationships across English and Spanish outlets.

You will work with marketing, digital teams, and external agencies, employing AI-powered tools to optimize campaigns and deliver 360-degree publicity plans. This hybrid role requires flexibility and travel as needed.