Manager, Programming Publicity

NBCUniversal; Miami, Northern (FL, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

NBCUniversal in the Miami area seeks a Manager, Programming Publicity to drive positive media coverage for Telemundo programming. You will lead bilingual publicity campaigns, coordinate press materials, and build strong journalist relationships across English and Spanish outlets.

You will work with marketing, digital teams, and external agencies, employing AI-powered tools to optimize campaigns and deliver 360-degree publicity plans. This hybrid role requires flexibility and travel as needed.

Qualifications

• Bachelor's Degree in Public Relations or related field.
• Minimum 5 years of publicity/communications experience.
• Demonstrated ability for writing press materials in both English and Spanish.
• Ability to produce thorough reports and executive summaries detailing results of campaigns.
• Familiarity with generative AI platforms and AI-powered communications tools.
• Deep understanding of the U.S. Hispanic media landscape.
• Knowledge and hands-on use of Digital and Social Media platforms.
• Highly organized and capable of multitasking across projects.
• Fluency in Spanish and English.
• Experience working for or with PR agencies.
• Proficiency in Microsoft Office applications and collaboration tools.

Responsibilities

• Development and execution of comprehensive external publicity plans for key programming.
• Write and coordinate press materials in English and Spanish.
• Cultivate relationships with journalists and media outlets to reach Telemundo audiences.
• Incorporate digital publicity strategies and engage influencers.
• Develop partnerships with digital creators and platforms.
• Utilize AI-powered tools to enhance publicity planning and analytics.
• Monitor campaign performance and provide actionable insights to leadership.
• Collaborate with marketing, digital marketing, and programming teams.
• Prepare talent and executives for media interviews and events.
• Support cross-functional campaigns and coordinate with internal teams.

Skills

Publicity

Bilingual English/Spanish

Media relations

Press releases

Strategic communications

Digital media

PR agency experience

Microsoft Office

AI-powered tools

Education

Bachelor's Degree in Public Relations or related field

Tools

AI-powered tools

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Manager, Programming Publicity will be responsible for generating maximum, positive media for Telemundo’s entertainment programming, with a focus on daytime, scripted and unscripted shows. The role reports to the SVP, Publicity and Communications.

Responsibilities

• Development and execution of comprehensive plans for external publicity (consumer media and social influencers) generating maximum amount of positive coverage for key programming premieres, priorities and other entertainment-related projects for daytime, scripted and unscripted entertainment programming.
• Demonstrate strong writing skills, in English and Spanish, to create consumer press materials including press releases, media alerts, pitch letters, talent bios, as well as coordinate and manage pr activities such as press junkets, media interviews, on-set visits, photo shoots, EPK’s and press kits.
• Cultivate and maintain strong relationships with key journalists and media outlets with a focus on top-tier consumer outlets to reach core and new Telemundo viewers and other relevant audiences.
• Ensure digital publicity efforts are a key part of all campaigns and create targeted strategies for social media influencers/content creators to expand promotional campaigns in the social media space and other non-traditional media outlets and identify appropriate influencers per campaign.
• Develop strategic partnerships with digital creators, influencers, podcasters and emerging content platforms to expand audience reach and drive cultural relevance for key programming initiatives.
• Utilize AI-powered communications, media monitoring, audience intelligence and content creation tools to enhance publicity planning, identify trends, optimize workflows and support strategic decision-making while adhering to company guidelines and best practices.
• Monitor and analyze campaign performance, media sentiment, audience engagement and competitive trends using traditional and AI-enabled analytics platforms, providing actionable insights and recommendations to leadership.
• Identify and implement innovative publicity approaches, technologies and industry best practices to enhance campaign effectiveness, efficiency and audience engagement.
• Collaborate closely with marketing, digital marketing, cross-promotions and programming teams to create cohesive and consistent promotional plans across functions and platforms.
• Prepare talent and company executives for media interviews, press events and speaking opportunities.
• Partner with corporate and internal comms counterparts to support, position and convert campaigns into full 360 plans across all communications areas.
• Collaborate with PR agencies to drive story creation and favorable coverage.
• Service daily media requests and act as network source of information for assigned programming publicity properties.
• Monitor competitive environment via daily review of competitive/industry news, and interface with other departments and NBCUniversal channels on an as needed basis.
• Works under the direct supervision of SVP, Publicity and Communications and is responsible for completing any other tasks as assigned by supervisor.

Basic Qualifications

• Bachelor's Degree in Public Relations or related field.
• Minimum 5 years of publicity/communications experience.
• Demonstrated ability for writing press materials in both English and Spanish.
• Ability to produce thorough reports and executive summaries detailing the results of strategic efforts for publicity campaigns as well as evaluating campaign performance to inform communications strategies.
• Familiarity with generative AI platforms and AI-powered communications, research, monitoring and productivity tools, with the ability to leverage emerging technologies responsibly and effectively.
• Deep understanding of the U.S. Hispanic media landscape, audience behaviors, digital consumption trends and social media best practices.
• Knowledge and hands-on use of Digital and Social Media platforms.
• Highly organized and able to manage/prioritize multiple projects.
• Must be fully fluent in Spanish and English.
• Experience working for or with PR agencies.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint and related collaboration tools) and familiarity with communications, media monitoring and project management platforms.

Eligibility Requirements

• Willingness to work flexible hours including early mornings, late and/or last-minute scheduling changes in a 24/7 production work environment.
• Willingness to travel with short notice and on weekends.
• Must be willing to work in the greater Miami, Florida area.
• Must be 18 years or older.
• Must have a valid driver’s license.
• Must have unrestricted work authorization to work in the United States.
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program.
• Experience working with entertainment/consumer media, with emphasis on US Hispanic media
• Thorough understanding of digital publicity activities and measurement.
• Comfortable navigating a rapidly evolving media landscape and identifying opportunities across traditional, digital and creator-led platforms.
• Proven skills in launching shows, crisis management and interfacing with all levels of executives, talent and media.
• Strategic, analytical and creative skill set.
• Demonstrated curiosity and enthusiasm for emerging technologies, including AI-powered communications tools, audience intelligence platforms and innovative approaches to media engagement.
• Strong analytical mindset with the ability to translate data, audience insights and performance metrics into effective publicity strategies and actionable recommendations.
• Previous journalism background desired but not required.
• Excellent written, verbal, communications and presentation skills.
• Highly organized self-starter able to work both independently and with a team.
• Proven ability to multi-task and meet numerous deadlines in a fast-paced, collaborative environment.

Additional Requirements

This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [emailprotected] .