Bilingual Community Engagement & Outreach Lead

ADP, Inc.; McAllen (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Affordable Homes of South Texas, Inc. seeks a Community Engagement Manager to elevate the organization’s visibility, drive outreach, and craft engaging content across channels.

You will coordinate promotions, collaborate with partners, and manage events to support affordable homeownership and housing equity. The role requires strong writing, content creation, and project management skills, with bilingual English/Spanish abilities to connect with diverse communities and coordinate across

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or related field or equivalent experience.
• 2+ years in marketing, promotions, community outreach, communications, event planning, or related field.
• Strong written and verbal communications; ability to develop audience-appropriate content.
• Bilingual in English and Spanish; ability to contact diverse audiences.
• Proficiency with Word, Excel, Outlook; Canva and Adobe Creative Suite experience.
• Strong organizational and project management skills; ability to handle multiple campaigns and events.

Responsibilities

• Develop and execute promotional and marketing campaigns across print, digital, social media, and other channels.
• Create clear, engaging content for articles, advertising, videos, websites, newsletters, and press releases.
• Collaborate on an annual editorial and social media calendar to maximize reach and impact.
• Design and distribute marketing materials and branded collateral; coordinate with vendors and partners.
• Conduct market research to identify content opportunities, trends, and audience needs.
• Maintain and update organizational websites to reflect current programs.
• Represent the organization at community events and partner functions.
• Identify opportunities to present at community events and raise awareness of programs.
• Build and maintain relationships with community partners, schools, municipalities, media contacts, and influencers.
• Coordinate outreach activities, booths, presentations, and giveaways.
• Ensure brand consistency across materials and digital platforms.
• Lead planning and execution of events like Homebuyer Fair, Welcome Home, ribbon cuttings, and workshops.
• Coordinate event logistics, timelines, staffing, and marketing materials.
• Develop promotional strategies to increase awareness, attendance, and engagement.
• Evaluate post-event outcomes and identify improvement opportunities.
• Develop human-interest stories in English and Spanish for marketing and media use.
• Craft messaging that communicates the organization’s mission and impact.

Skills

Marketing strategy

Content creation

Bilingual English/Spanish

Social media management

Copywriting

Project management

Event coordination

Education

Bachelor’s degree in marketing/communications/public relations

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

Affordable Homes of South Texas, Inc. seeks a Community Engagement Manager to elevate the organization’s visibility, drive outreach, and craft engaging content across channels.

You will coordinate promotions, collaborate with partners, and manage events to support affordable homeownership and housing equity. The role requires strong writing, content creation, and project management skills, with bilingual English/Spanish abilities to connect with diverse communities and coordinate across