Beverage Sales Consultant - Build Partnerships & Growth

Southern Glazer's Wine & Spirits; Birmingham (AL); On-site; USD 50,000 - 80,000; Full time

Job summary

Southern Glazer's Wine & Spirits is seeking a Sales Consultant to visit customers, engage in consultative conversations, and increase revenue through strategic account planning and relationship building.

You will analyze data to uncover growth opportunities, document plans in CRM, and collaborate with suppliers and team members to meet objectives. Travel to customer sites is required, and a reliable vehicle is necessary.

Qualifications

• Able to analyze and understand data and information.
• Able to leverage SGWS technology to perform duties and responsibilities.
• Able to build and structure customer presentations and product proposals.
• Proficient in using mobile devices (e.g., iPad®, smartphone) and online communication techniques (email, posting, texting, etc.) in a professional manner.
• Able to consistently achieve results, even under tough circumstances.
• Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management.
• Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring the message to the audience.
• Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
• Team player; works collaboratively with others.
• Able to work in a fast‑paced, results‑driven environment.
• Must possess a reliable vehicle, a valid driver’s license, and the ability to obtain and maintain auto liability insurance on their vehicle in compliance with SGWS company requirements.
• High School Diploma or GED required.
• Able to travel as needed.
• Must be at least 21 years of age.

Responsibilities

• Build positive, credible, lasting customer relationships based on trust.
• Discover and identify customer business growth needs.
• Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business.
• Analyze data and insights to increase sales, grow customer business, and better achieve objectives.
• Regularly and consistently pre‑plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof).
• Prioritize sales activities to achieve objectives based on each customer business growth plan.
• Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof).
• Maintain deep knowledge of SGWS products and correctly present and position them in each account.
• Propose selling solutions to each customer and win the sale using consultative selling skills.
• Achieve internal SGWS and supplier objectives as prioritized by management.
• Manage customer issue resolution, seek additional opportunities to support the customer’s needs, and support business growth by providing customers with useful information and guidance.
• Adapt the selling approach based on each customer’s buying styles and individual business needs.
• Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition.
• Document and maintain account‑and customer‑specific information in CRM (Proof).
• Participate in sales meetings, on‑site training, and supplier events as required.
• Perform other duties as assigned.

Skills

Data analysis

Presentations

Mobile devices proficient

Communication

Adaptability

Team player

Results oriented

Fast paced environment

Education

High School Diploma

Tools

CRM (Proof)

iPad/Tablet usage

Job description

Southern Glazer's Wine & Spirits is seeking a Sales Consultant to visit customers, engage in consultative conversations, and increase revenue through strategic account planning and relationship building.

You will analyze data to uncover growth opportunities, document plans in CRM, and collaborate with suppliers and team members to meet objectives. Travel to customer sites is required, and a reliable vehicle is necessary.