Beverage Brand Activator — In-Store Tasting Pro

fivestar*; Salinas (CA); On-site; USD 28,413 - 40,467; Part time

Job summary

HSP Brands seeks a Brand Activator to drive shopper engagement and tasting experiences at off-premise grocery events across Northern California.

This part-time, consumer-facing role blends brand storytelling with real-time data capture, acting as the face of client brands in stores. Applicants should be able to travel to events, engage confidently with customers, and log data via mobile tools.

Qualifications

• Valid alcohol service certification as required by state law (e.g. RBS).
• Ability to confidently engage with consumers in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts.
• Basic comfort with mobile apps for data logging and reporting.

Responsibilities

• Engage shoppers with energy and storytelling to communicate brand value.
• Lead tastings and provide accurate product information to shoppers.
• Maintain a clean, organized sampling station reflecting brand standards.
• Capture and log event data and submit recaps the same day.

Skills

Communication

Public engagement

Tech literacy

Mobility/Driving

Tools

HSP App

Job description

HSP Brands seeks a Brand Activator to drive shopper engagement and tasting experiences at off-premise grocery events across Northern California.

This part-time, consumer-facing role blends brand storytelling with real-time data capture, acting as the face of client brands in stores. Applicants should be able to travel to events, engage confidently with customers, and log data via mobile tools.