Beverage Brand Activator: In-Store Tasting & Engagement

fivestar*; Carmel-by-the-Sea (CA); On-site; USD 27,552 - 41,328; Part time

Job summary

The Brand Activator at HSP Brands leads sales, information gathering, and the shopper tasting experience for our adult beverage clients at off-premise store events across Northern California.

This part-time, consumer-facing role combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of our clients in-store—delivering tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

Qualifications

• Valid alcohol service certification as required by state law.
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Responsibilities

• Engage shoppers about adult beverage interests in a friendly, approachable way.
• Tell brand stories about the products represented at the grocery store.
• Engage with energy and professionalism to deliver a positive brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Job description

The Brand Activator at HSP Brands leads sales, information gathering, and the shopper tasting experience for our adult beverage clients at off-premise store events across Northern California.

This part-time, consumer-facing role combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of our clients in-store—delivering tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.