In-Store Beverage Brand Activator (Part-Time)

fivestar*; Monterey (CA); On-site; USD 30,307 - 38,572; Part time

Job summary

HSP Brands is seeking a part-time Brand Activator to lead tastings and engage shoppers at off-premise grocery events across Northern California. You will tell brand stories, ensure a memorable consumer experience, and drive purchase intent through energy and knowledge.

Responsibilities include data capture with mobile tools, submitting same-day event recaps, and maintaining a clean, store-friendly sampling station. Requires alcohol service certification and reliable transportation.

Qualifications

• Valid alcohol service certification as required by state law.
• Ability to confidently engage with consumers in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology for data logging and reporting.

Responsibilities

• Engage shoppers with energy and professionalism, sharing brand stories.
• Execute shifts reliably at grocery store tasting stations and maintain station appearance.
• Capture sampling data using the HSP App/Portal and log it accurately.
• Submit event recaps the same day to support timely client reporting.

Skills

Alcohol service certification

Public engagement

Travel readiness

Evening/weekend availability

Tech literacy

Job description

HSP Brands is seeking a part-time Brand Activator to lead tastings and engage shoppers at off-premise grocery events across Northern California. You will tell brand stories, ensure a memorable consumer experience, and drive purchase intent through energy and knowledge.

Responsibilities include data capture with mobile tools, submitting same-day event recaps, and maintaining a clean, store-friendly sampling station. Requires alcohol service certification and reliable transportation.