Bev Field Sales Manager — Territory Growth & Brand Impact

Spirits Investment Partners; Charleston (SC); On-site; USD 45,000 - 89,000; Full time

Job summary

Spirits Investment Partners seeks a proactive Field Sales Manager to drive brand sales, distribution, and visibility across assigned territory in the U.S. You will operate at street level, building relationships with bartenders, buyers, and managers while executing brand strategies and ensuring regulatory compliance.

You will work as an independent contractor, earning a monthly retainer plus performance-based commission tied to depletion volume and new account activations.

Qualifications

• 3+ years of field sales experience in the beverage alcohol industry (spirits experience preferred).
• Proven track record of meeting or exceeding volume and distribution targets.
• Established relationships with on- and off-premise accounts within the assigned market.
• Experience working with beverage alcohol distributors/wholesalers.
• Strong knowledge of the local market including key accounts, competitive landscape, and regulatory environment.
• Self-motivated, disciplined, and comfortable working independently with minimal supervision.
• Excellent relationship-building and communication skills; able to connect with bartenders, buyers, and store managers alike.
• Proficient in Microsoft Office and able to work with CRM and sales reporting tools.

Responsibilities

• Achieve monthly and quarterly volume targets (depletions/shipments), new account goals, and distribution KPIs as defined by leadership.
• Manage a targeted list of on-premise and off-premise accounts; conduct regular sales calls to grow placements, secure displays, gain menu visibility, and increase velocity.
• Open new accounts and expand distribution points across the territory; identify whitespace opportunities and convert competitive accounts.
• Execute brand standards at every account: pricing compliance, shelf placement, back bar visibility, menu placements, and display execution.
• Conduct staff trainings and product education sessions at bars, restaurants, and retail locations to build brand advocacy.
• Coordinate and support promotional events, tastings, samplings, and activations that generate consumer trial and brand awareness.
• Ride with distributor sales representatives regularly to align on priorities, share market intelligence, and drive collaborative execution.
• Monitor competitor activities including new product launches, pricing changes, and promotional strategies; report findings to leadership.
• Submit weekly activity reports including account visits, sales results, distribution gains, and competitive insights on time and with accuracy.
• Represent the SIP portfolio professionally at all times; build and maintain a reputation as a trusted, knowledgeable partner in the trade.
• Ensure all sales activities comply with state and local regulations and company policies.

Skills

Field sales

Beverage alcohol

Spirits experience

Job description

Spirits Investment Partners seeks a proactive Field Sales Manager to drive brand sales, distribution, and visibility across assigned territory in the U.S. You will operate at street level, building relationships with bartenders, buyers, and managers while executing brand strategies and ensuring regulatory compliance.

You will work as an independent contractor, earning a monthly retainer plus performance-based commission tied to depletion volume and new account activations.