Berlin Offline Marketing Lead - Growth & Data Analytics

Creandum; Lehi (UT); On-site; USD 89,000 - 134,000; Full time

Job summary

Trade Republic, the largest savings platform in Europe, invites you to join our Growth Team in Berlin. You will own budget allocation and optimisation for offline channels across multiple European markets, define best practices for campaign setup, and manage strategic media partnerships while collaborating with senior sales and data teams.

We’re seeking 3+ years in offline marketing at a fast‑growing D2C tech company, with strong analytical skills, Excel and SQL, and hands-on use of TVSquared

Qualifications

• 3+ years in offline marketing and customer acquisition at a high-growth, app-centric D2C tech company.
• Strong analytical skills: you automate reporting and are confident with Excel, SQL and LLMs.
• Hands-on experience setting up, using and analysing TVSquared, Spoteffect and incrementality-based measurement.
• Proven end-to-end campaign management, from planning and testing to creative development and ongoing optimisation.
• Entrepreneurial, test-and-learn mindset and the drive to succeed in a fast-paced environment.

Responsibilities

• Own budget allocation and optimisation for offline channels (TV, OOH, radio, IO display) across a subset of our 18 European markets.
• Define best practices for campaign setup, management and optimisation.
• Manage strategic media partnerships: negotiate commercial terms and act as the main contact for senior sales representatives.
• Partner with data teams to build and use tools that measure and analyse performance.
• Work with creative teams to develop and pre-test spots, and continuously improve their effectiveness.

Skills

Analytical skills

Excel

SQL

LLMs (Claude, Gemini)

Campaign management

Budget management

Tools

TVSquared

Spoteffect

Incrementality measurement

Job description

Trade Republic, the largest savings platform in Europe, invites you to join our Growth Team in Berlin. You will own budget allocation and optimisation for offline channels across multiple European markets, define best practices for campaign setup, and manage strategic media partnerships while collaborating with senior sales and data teams.

We’re seeking 3+ years in offline marketing at a fast‑growing D2C tech company, with strong analytical skills, Excel and SQL, and hands-on use of TVSquared