Employee Benefits GTM Lead & AI-Driven Growth

Gen; Tempe (AZ); Hybrid; USD 120,000 - 155,000; Full time

Job summary

Gen is a global company powering Digital Freedom with trusted brands including Norton, Avast, LifeLock, MoneyLion and more. We seek smart, fearless talent who see AI as a teammate, to move fast and deliver meaningful results.

The Employee Benefits Marketing Manager will drive new commercial offerings to market and lead product commercialization across the Employee Benefits portfolio. This role partners with Product, Sales, Demand Generation, Creative, Communications, Operations, Legal and

Qualifications

• Bachelor's degree required and 8+ years of B2B marketing experience.
• Experience leading product launches and developing GTM strategies.
• Ability to translate complex product capabilities into clear customer value.
• Experience collaborating with Product, Sales, Demand Generation and executive leadership.

Responsibilities

• Develop GTM strategies that align product capabilities with market needs.
• Define launch objectives, success metrics, timelines and commercialization plans.
• Build repeatable GTM processes that scale across multiple products.
• Lead thought leadership content creation, events and webinars.
• Coordinate cross-functional readiness for new product launches and campaigns.
• Monitor launch performance and optimize based on data.

Skills

Go-to-Market Strategy

Product Marketing

Commercialization

Product Launch Management

Strategic Planning

Executive Communication

Cross-functional Leadership

Messaging & Positioning

Customer Research

Strong business acumen

Excellent presentation skills

Ability to influence without authority

Experience managing highly visible…

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Gen is a global company powering Digital Freedom with trusted brands including Norton, Avast, LifeLock, MoneyLion and more. We seek smart, fearless talent who see AI as a teammate, to move fast and deliver meaningful results.

The Employee Benefits Marketing Manager will drive new commercial offerings to market and lead product commercialization across the Employee Benefits portfolio. This role partners with Product, Sales, Demand Generation, Creative, Communications, Operations, Legal and