Benefits Marketing Lead (US) - Demand & Growth

Edenred Finland Oy; Boston (MA); On-site; USD 100,000 - 140,000; Full time

Job summary

Edenred is seeking a Benefits Marketing Manager for the US market (Boston area). You will drive demand for commuter benefits using targeted email, paid ads, and ABM campaigns, while collaborating with sales and product teams to accelerate pipeline.

This role emphasizes data-driven optimization, events, and budget management. The position requires 4+ years in B2B marketing with Salesforce and HubSpot experience, and a proven track record in orchestrating multi-channel campaigns that generate new

Qualifications

• 4+ years in field or growth marketing focused on B2B technology or software.
• Experience with Salesforce and HubSpot Marketing.
• Excellent multi-channel campaign planning and execution.
• Strong analytics and ROI reporting.
• Budget management and vendor coordination.

Responsibilities

• Develop and execute multi-channel field marketing programs (events, digital campaigns, email, ABM) to drive new logo demand.
• Plan and manage field events, webinars, conferences, and activations with measurable results.
• Manage US Marketing budget, invoices, and POs; ensure accuracy of spend.
• Track performance, analyze data, and optimize campaigns for ROI and pipeline impact.
• Collaborate with sales, product, and cross-functional teams; communicate results to stakeholders.

Job description

Edenred is seeking a Benefits Marketing Manager for the US market (Boston area). You will drive demand for commuter benefits using targeted email, paid ads, and ABM campaigns, while collaborating with sales and product teams to accelerate pipeline.

This role emphasizes data-driven optimization, events, and budget management. The position requires 4+ years in B2B marketing with Salesforce and HubSpot experience, and a proven track record in orchestrating multi-channel campaigns that generate new