Behavioral Strategy Lead for Pharma & Healthcare
Interpublic
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Job summary
Olixir is seeking a Strategic Planning Supervisor - Behavioral Science to apply consumer psychology and decision science to healthcare marketing. You will conduct qualitative research, translate findings into strategic recommendations, and mentor junior staff while collaborating with cross-functional teams to strengthen behavioral thinking across initiatives.
You will lead brand strategy work for assigned accounts with growing autonomy and stay current on research trends and methodologies in
Qualifications
- PhD or equivalent in Behavioral Science or related field.
- 3–5+ years of behavioral science research or applied behavioral science.
- 3+ years in brand strategy or market research.
Responsibilities
- Apply behavioral science frameworks to brand strategy and marketing challenges.
- Conduct primary qualitative research (in-depth interviews, ethnography) with healthcare professionals and patients.
- Translate findings into actionable marketing strategy and creative direction.
- Mentor junior staff and collaborate across teams to strengthen behavioral thinking.
- Lead and contribute to strategic planning deliverables and client workshops.
Skills
Education
Tools
Job description
Olixir is seeking a Strategic Planning Supervisor - Behavioral Science to apply consumer psychology and decision science to healthcare marketing. You will conduct qualitative research, translate findings into strategic recommendations, and mentor junior staff while collaborating with cross-functional teams to strengthen behavioral thinking across initiatives.
You will lead brand strategy work for assigned accounts with growing autonomy and stay current on research trends and methodologies in
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