Strategic Planning Lead, Health & Pharma

Eversana; Illinois; On-site; USD 120,000 - 160,000; Full time

Job summary

EVERSANA INTOUCH is seeking an Associate Director of Strategic Planning to guide consumer insight, research and strategy across healthcare accounts. You will partner with creative and account teams to build multichannel plans, brand strategies and digital ecosystems, while driving client engagement and growth.

A strong background in analytics, storytelling and cross-functional collaboration is essential. You will lead multiple projects, contribute to annual planning, and help shape POVs and

Qualifications

• Minimum of six years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
• Proven ability to think creatively and evidence of success in developing multichannel strategies for brands and delivering them to market
• Strong digital and analytical capabilities a must
• Pharma/Healthcare background very nice to have
• Storyteller and persuasive presenter
• Deep understanding of digital channels, and knowledge of CRM and social media roles
• Resourceful, big-picture thinker who digs into details
• Strong balance of creativity and analytics
• Ability to simplify the complex

Responsibilities

• Partner with creative, subject matter experts and account management peers to develop ideas and orchestrate planning and analytical activity for healthcare/pharma accounts
• Synthesize data and insights to drive integrated strategy development and multichannel plans
• Work with cross-functional teams to develop brand strategies, digital cross-channel strategies, briefs, patient journeys and ecosystems
• Establish collaborative relationships within groups and with agency/client partners to elevate thinking and ideas
• Direct strategic components of client business and engage the client
• Lead multiple projects and delegate as appropriate
• Lead annual planning deliverables
• Identify opportunities for improvement and growth
• Develop POVs, channel/tactical plans, patient journeys and digital ecosystems
• Support new business and promote diversity, equity, and inclusion

Skills

Six years planning experience

Multichannel strategy

Digital analytics

Pharma/Healthcare familiarity

Storytelling/presentation

Cross-functional collaboration

Creative & analytical balance

Ability to simplify complex

Job description

EVERSANA INTOUCH is seeking an Associate Director of Strategic Planning to guide consumer insight, research and strategy across healthcare accounts. You will partner with creative and account teams to build multichannel plans, brand strategies and digital ecosystems, while driving client engagement and growth.

A strong background in analytics, storytelling and cross-functional collaboration is essential. You will lead multiple projects, contribute to annual planning, and help shape POVs and