Beauty CRM & Lifecycle Marketing Lead

Helen of Troy; Boston (MA); Hybrid; USD 82,000 - 103,000; Full time

Benefits offered by this job

Salary + bonus

Healthcare

Dental

Vision

Paid holidays

Paid parental leave

401(k) with company match

Life insurance

Short-term disability

Long-term disability

PTO

Educational assistance

Job summary

Helen of Troy seeks a CRM & Lifecycle Marketing Manager, Beauty, in Boston. Hybrid work with 3 days onsite weekly; role partners with Curlsmith marketing to grow retention, engagement, and LTV through personalisation and a robust testing roadmap.

You will own loyalty/subscription strategies, manage email/SMS campaigns, and collaborate cross-functionally to maximise customer value and reduce churn.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 7+ years of experience in CRM, Digital Marketing, Direct Marketing, or Lifecycle Marketing roles.
• Hands-on experience with ESP platforms, campaign testing and optimization.
• Experience managing customer retention initiatives including loyalty and subscription programs.

Responsibilities

• Own the customer retention strategy, leading on reporting and KPI optimization to drive LTV and reduce churn.
• Build understanding of our customer base for improved segmentation and personalization across channels.
• Deliver a testing and optimization roadmap with stakeholders and external resources.
• Collaborate with Marketing, Customer Service, Sales and Product to deploy automation opportunities.
• Lead email/SMS planning, campaigns, and content with limited copywriting resources.
• Oversee loyalty and subscription programs, driving annual growth and retention targets.
• Measure channel performance and coordinate with Customer Service on feedback and fulfillment.
• Partner with teams across the Prestige Beauty portfolio to align DTC goals.

Skills

CRM

Lifecycle marketing

Customer retention

Customer segmentation

LTV forecasting

A/B testing

Campaign optimization

Cross-functional collaboration

Data-driven decision making

Excellent written communication

Education

Bachelor's degree in Business/Marketing or related field

Tools

Shopify

ESP platforms (email service providers)

Marketing automation tools

CRM platforms (e.g., Salesforce, HubSpot)

Analytics tools (cohort analytics, segmentation)

Job description

Helen of Troy seeks a CRM & Lifecycle Marketing Manager, Beauty, in Boston. Hybrid work with 3 days onsite weekly; role partners with Curlsmith marketing to grow retention, engagement, and LTV through personalisation and a robust testing roadmap.

You will own loyalty/subscription strategies, manage email/SMS campaigns, and collaborate cross-functionally to maximise customer value and reduce churn.