Beauty Brand Marketing Lead - Hybrid, Launch & Growth

L'Oréal USA; New York (NY); Hybrid; USD 117,000 - 140,000; Full time

Benefits offered by this job

Salary range

Hybrid work policy

Flexible time off

Company perks

Learning & development

Employee resource groups

Mental health & wellness programs

Job summary

L’Oréal USA in New York, NY, seeks a Manager, Marketing for Softsheen-Carson (US). This role drives brand growth, develops innovative strategies and go-to-market plans for launches and heritage lines, and owns consumer insights to spark breakthrough communications.

Responsibilities include P&L ownership, cross-functional collaboration across R&D, finance and sales, and leading a high-performing team to deliver on ambitious growth targets.

Qualifications

• 3-6 years of Industry related marketing work experience (consumer package goods or beauty).
• Prior experience in Operational Marketing.
• Experience successfully launching and managing a new product or renovation through its life cycle.
• Experience working with R&D and product development teams on new products or renovations.
• Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.
• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management.
• Market Research: ability to read and interpret research data.
• Leadership: Demonstration of leadership with team; support departments and customers.
• Strong Project Management Skills and attention to detail.
• Information & Data management.
• Strong Interpersonal Skills (written and oral).
• Strong appreciation for our business / sensitivity to product category.
• Must be professional and energetic with a positive attitude.

Responsibilities

• Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)
• Generate long term strategic development
• Collaborate with Creative to create launch materials including merchandising and sampling
• Participate in sell-in of projects to management at large
• Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy
• Drive the research, analysis, category trends and insights to develop long term strategy
• Oversee and guide plans development and create vision for businesses
• Contribute to total eye category strategy / plans
• Responsible for owning strategy for Sales and Trade planning
• Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights
• Partner with Finance to run and analyze franchise and product P&Ls
• Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises
• Ownership of entire forecasting process
• Understand and manage financial implication of forecast (i.e.) E10 and Full year number
• Own accuracy of all budgets and roll up of total category with finance
• Manage budget allocation between spending buckets and brands with peers
• Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
• Influence media recommendation and direction
• Provide US consumer centric feedback to global team during creative campaign development
• Adapt, customize and design creative assets for US specific needs and media plans
• Analyze media performance results and optimize assets and media plan recommendations for future campaigns
• Showcase out of the box thinking to drive breakthrough with media campaigns and marketing plans
• Ensure team development and positive morale
• Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
• Recruit and retain employees
• Lead, develop and influence team structure
• Effectively manage, train and develop 1 direct report
• Recommend organizational structure changes and enhancement

Skills

Leadership

Entrepreneurial Management

Achiever

Innovator

Brand Administration

Market Research

Project Management

Interpersonal Skills

Attention to detail

Information & Data management

Job description

L’Oréal USA in New York, NY, seeks a Manager, Marketing for Softsheen-Carson (US). This role drives brand growth, develops innovative strategies and go-to-market plans for launches and heritage lines, and owns consumer insights to spark breakthrough communications.

Responsibilities include P&L ownership, cross-functional collaboration across R&D, finance and sales, and leading a high-performing team to deliver on ambitious growth targets.