Manager, Marketing- Softsheen-Carson (US)

L'Oréal USA; New York (NY); Hybrid; USD 117,000 - 140,000; Full time

Benefits offered by this job

Salary range

Hybrid work policy

Flexible time off

Company perks

Learning & development

Employee resource groups

Mental health & wellness programs

Job summary

L’Oréal USA in New York, NY, seeks a Manager, Marketing for Softsheen-Carson (US). This role drives brand growth, develops innovative strategies and go-to-market plans for launches and heritage lines, and owns consumer insights to spark breakthrough communications.

Responsibilities include P&L ownership, cross-functional collaboration across R&D, finance and sales, and leading a high-performing team to deliver on ambitious growth targets.

Qualifications

• 3-6 years of Industry related marketing work experience (consumer package goods or beauty).
• Prior experience in Operational Marketing.
• Experience successfully launching and managing a new product or renovation through its life cycle.
• Experience working with R&D and product development teams on new products or renovations.
• Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.
• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management.
• Market Research: ability to read and interpret research data.
• Leadership: Demonstration of leadership with team; support departments and customers.
• Strong Project Management Skills and attention to detail.
• Information & Data management.
• Strong Interpersonal Skills (written and oral).
• Strong appreciation for our business / sensitivity to product category.
• Must be professional and energetic with a positive attitude.

Responsibilities

• Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)
• Generate long term strategic development
• Collaborate with Creative to create launch materials including merchandising and sampling
• Participate in sell-in of projects to management at large
• Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy
• Drive the research, analysis, category trends and insights to develop long term strategy
• Oversee and guide plans development and create vision for businesses
• Contribute to total eye category strategy / plans
• Responsible for owning strategy for Sales and Trade planning
• Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights
• Partner with Finance to run and analyze franchise and product P&Ls
• Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises
• Ownership of entire forecasting process
• Understand and manage financial implication of forecast (i.e.) E10 and Full year number
• Own accuracy of all budgets and roll up of total category with finance
• Manage budget allocation between spending buckets and brands with peers
• Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
• Influence media recommendation and direction
• Provide US consumer centric feedback to global team during creative campaign development
• Adapt, customize and design creative assets for US specific needs and media plans
• Analyze media performance results and optimize assets and media plan recommendations for future campaigns
• Showcase out of the box thinking to drive breakthrough with media campaigns and marketing plans
• Ensure team development and positive morale
• Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
• Recruit and retain employees
• Lead, develop and influence team structure
• Effectively manage, train and develop 1 direct report
• Recommend organizational structure changes and enhancement

Skills

Leadership

Entrepreneurial Management

Achiever

Innovator

Brand Administration

Market Research

Project Management

Interpersonal Skills

Attention to detail

Information & Data management

Job description

Manager, Marketing- Softsheen-Carson (US)

Supervisor: Assistant Vice President, Marketing - Garnier and Softsheen-Carson Hair Color

Location: New York - New York

Country/Region:USA

Overview:

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and heritage businesses with executional excellence for the mascara segment. In addition, the Brand Manager's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities:

New Product Launches:

• Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)
• Generate long term strategic development
• Collaborate with Creative to create launch materials including merchandising and sampling
• Participate in sell-in of projects to management at large
• Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy
• Drive the research, analysis, category trends and insights to develop long term strategy
• Oversee and guide plans development and create vision for businesses
• Contribute to total eye category strategy / plans
• Responsible for owning strategy for Sales and Trade planning
• Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights
• Partner with Finance to run and analyze franchise and product P&Ls
• Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises

Financial P&L and Forecasting:

• Ownership of entire forecasting process
• Understand and manage financial implication of forecast (i.e.) E10 and Full year number
• Own accuracy of all budgets and roll up of total category with finance
• Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

• Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
• Influence media recommendation and direction
• Provide US consumer centric feedback to global team during creative campaign development
• Adapt, customize and design creative assets for US specific needs and media plans
• Analyze media performance results and optimize assets and media plan recommendations for future campaigns
• Showcase out of the box thinking to drive breakthrough with media campaigns and marketing plans

Team and Meeting Management:

• Ensure team development and positive morale
• Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
• Recruit and retain employees
• Lead, develop and influence team structure
• Effectively manage, train and develop 1 direct report
• Recommend organizational structure changes and enhancement

Education/Experience:

• 3-6 years of Industry related marketing work experience (consumer package goods or beauty)
• Prior experience in Operational Marketing
• Experience successfully launching and managing a new product or renovation through its entire life cycle
• Experience working collaboratively with R&D and product development teams on new products or renovations
• Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
• Market Research: ability to read and interpret research data
• Leadership: Demonstration of leadership with team; support departments and customers
• Strong Project Management Skills and attention to detail
• Information & Data management
• Strong Interpersonal Skills (written and oral)
• Strong appreciation for our business / sensitivity to product category
• Must be professional and energetic with a positive attitude

What's in it for you:

• Salary Range: $117,300-$140,000
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs