Base Membership Growth & Revenue Lead

Dallas Arboretum; Dallas (TX); Hybrid; USD 85,000 - 110,000; Full time

Job summary

The Dallas Arboretum is seeking a Manager, Base Memberships to lead the overall base-membership program, including paid-household acquisition, growth, renewals, retention, reactivation, and moving members to higher giving levels. The role partners across Development, Marketing, Guest Experience, and Finance to deliver a cohesive member journey.

Candidates should have a track record of growing membership and meeting revenue goals, strong data-driven decision making, and experience with CRM and

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 5+ years in membership or donor programs with revenue goals.
• Proven ability to grow membership and hit revenue targets.
• Experience with CRM and fundraising platforms preferred.
• Willingness to work evenings/weekends for events.

Responsibilities

• Lead annual base-membership plan with acquisition and revenue goals.
• Set pricing, benefits, and promotions aligned with mission.
• Develop audience segments and test offer strategies.
• Own renewal, retention, and reactivation strategies.
• Prepare dashboards on households, revenue, and campaign performance.
• Supervise Coordinator, Memberships and coordinate with teams.

Job description

The Dallas Arboretum is seeking a Manager, Base Memberships to lead the overall base-membership program, including paid-household acquisition, growth, renewals, retention, reactivation, and moving members to higher giving levels. The role partners across Development, Marketing, Guest Experience, and Finance to deliver a cohesive member journey.

Candidates should have a track record of growing membership and meeting revenue goals, strong data-driven decision making, and experience with CRM and