Base Membership Growth Manager

Dallas Arboretum and Botanical Garden; Dallas (TX); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

The Manager, Base Memberships at Dallas Arboretum and Botanical Garden leads the strategic and operational base-membership program, driving paid-household acquisition, growth, renewals, and reactivation, and guiding transitions into Friends and CRHS levels.

You will oversee engagement calendars, benefits fulfillment, data reporting, and budgeting, partnering with Development, Marketing, Guest Experience, and Finance to deliver a cohesive member journey.

Qualifikationen

• Bachelor’s degree or equivalent combination of education and experience.
• Five+ years in membership, annual giving, alumni engagement, fundraising, loyalty marketing, or related program.

Aufgaben

• Develop and lead an annual base-membership plan with goals for acquisition, growth, revenue, and ROI across channels.
• Recommend levels, pricing, benefits, policies, and promotions based on behavior and performance.
• Develop audience segments, campaigns, testing plans, and offer strategies with Development Operations and Marketing.
• Monitor results, identify barriers, test approaches, and reallocate resources by performance.
• Own renewal, retention, recapture, and reactivation strategies for base membership.
• Advise on moving qualified members into Friends and CRHS levels.

Kenntnisse

Strategic leadership

Membership growth

Campaign planning

Data-driven decisions

Ausbildung

Bachelor’s degree or equivalent

Tools

Raiser’s Edge

Ticketure

Jobbeschreibung

The Manager, Base Memberships at Dallas Arboretum and Botanical Garden leads the strategic and operational base-membership program, driving paid-household acquisition, growth, renewals, and reactivation, and guiding transitions into Friends and CRHS levels.

You will oversee engagement calendars, benefits fulfillment, data reporting, and budgeting, partnering with Development, Marketing, Guest Experience, and Finance to deliver a cohesive member journey.