Base Membership Growth Lead

Dallas Arboretum & Botanical Garden; Dallas (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

The Dallas Arboretum & Botanical Garden seeks a strategic Manager, Base Memberships to lead paid-household acquisition, growth, renewals, and reactivation efforts. You will shape membership levels, pricing, benefits, and campaigns, using data to drive decisions and ensure alignment with the Arboretum's mission.

This role oversees the membership experience, collaborates across Development, Marketing, and Guest Experience, and reports on budgets, dashboards, and forecasts.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in membership, annual giving, or related programs.
• Proven success growing and retaining memberships and revenue goals.
• Experience developing strategy, managing budgets, and forecasting revenue.
• CRM and ticketing platforms; Raiser's Edge and Ticketure preferred.
• Ability to balance long-range strategy with execution.
• Evenings and weekends for events; valid driver’s license.

Responsibilities

• Develop and lead annual base-membership plan with acquisition, growth, revenue goals.
• Set pricing, benefits, policies, and promotions.
• Develop audience segments and campaign briefs with partnerships.
• Monitor results and reallocate resources by performance.
• Own renewal, retention, recapture and reactivation strategies.
• Lead collaboration with Marketing, Development Operations, and Guest Experience.
• Prepare dashboards and forecasts for revenue and campaigns.
• Supervise Coordinator, Memberships and ensure member journey consistency.

Skills

CRM proficiency

Data analysis

Budget forecasting

Relationship building

Evenings weekends availability

Driver's license

Education

Bachelor’s degree or equivalent

Tools

Raiser’s Edge

Ticketure

Job description

The Dallas Arboretum & Botanical Garden seeks a strategic Manager, Base Memberships to lead paid-household acquisition, growth, renewals, and reactivation efforts. You will shape membership levels, pricing, benefits, and campaigns, using data to drive decisions and ensure alignment with the Arboretum's mission.

This role oversees the membership experience, collaborates across Development, Marketing, and Guest Experience, and reports on budgets, dashboards, and forecasts.