Banking Content Creator & Brand Storyteller

Northern Bank; Woburn (MA); On-site; USD 65,000 - 85,000; Full time

Job summary

Northern Bank is seeking a full-time Marketing Content Specialist to create, edit, and publish compelling content across media formats including video, photography, social media, website content, email, blogs, digital advertising, and internal communications.

This role is a hands-on storyteller who can translate business priorities, community moments, employee stories, product updates, and brand campaigns into engaging content that supports awareness, engagement, and growth.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, journalism, PR, English or digital media.
• 1–3 years of content creation, social media, digital marketing, or video production experience.
• Portfolio showing original content across formats (video, photography, social, web copy, emails, blogs).
• Strong writing, editing, storytelling, and audience adaptation skills.
• Hands-on photo/video capture and editing, including short-form social video.
• Familiar with creative tools like Premiere Pro, After Effects, Photoshop, Canva, CapCut, Final Cut Pro.
• Good eye for pacing, framing, captions, thumbnails, and brand consistency.
• Knowledge of major social platforms and basic SEO/digital analytics.
• Strong organizational and cross-functional collaboration skills.

Responsibilities

• Create and edit content across formats: social posts, short videos, photography, website copy, blogs, emails, digital ads, event recaps, product explainers, internal comms, and campaign materials.
• Capture, produce, and edit photo/video content using smartphones and cameras.
• Develop social-first content for LinkedIn, Instagram, Facebook, YouTube Shorts, and other channels with captions, thumbnails, and platform formats.
• Write and edit clear, engaging copy for digital, social, web, print, and internal comms.
• Adapt launches, partnerships, PR moments, community initiatives, employee stories, and events into compelling content.
• Support planning and maintenance of the content calendar across priority platforms.
• Monitor channels for comments and engagement; respond/escalate as appropriate.
• Track content performance and prepare basic reach/engagement reports.
• Keep up with trends, formats, platform updates, and competitive activity to ideate content ideas.
• Support SEO and GEO-focused content to improve visibility and relevance.
• Maintain organized libraries of photo/video/creative assets.

Skills

Content creation

Social media

Video production

Photography

Copywriting

Editing

Project management

Brand consistency

Analytics basics

SEO concepts

Education

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, Digital Media, or related field

Tools

Adobe Premiere Pro

After Effects

Photoshop

Canva

CapCut

Final Cut Pro

HubSpot

Google Analytics/GA4

Meta Ads Manager

Google Ads

Sprout Social

Job description

Northern Bank is seeking a full-time Marketing Content Specialist to create, edit, and publish compelling content across media formats including video, photography, social media, website content, email, blogs, digital advertising, and internal communications.

This role is a hands-on storyteller who can translate business priorities, community moments, employee stories, product updates, and brand campaigns into engaging content that supports awareness, engagement, and growth.