B2C Growth Marketing Director — Lead Gen & Growth

Socket.dev; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

SpaceManager Closets in Houston is seeking a high-energy Marketing Director to own the B2C growth model, lead generation, and booked design consultations. You’ll drive paid campaigns, HubSpot automation, landing pages, content, email, and analytics with our in-house videographer and select specialists.

This is a hands-on role with direct report to the CEO, requiring focus on numbers, testing ideas, and improving campaigns to generate qualified homeowner leads and revenue.

Qualifications

• 8+ years of B2C marketing experience with measurable responsibility for lead generation, customer acquisition, or revenue growth.
• Hands-on experience with Google Ads, paid social, digital marketing, email marketing, content marketing, and lead generation.
• Experience with HubSpot or a comparable CRM/marketing automation platform.
• Strong understanding of landing pages, funnels, conversion optimization, attribution, and lead nurturing.

Responsibilities

• Own the B2C marketing strategy and day-to-day execution.
• Generate qualified homeowner leads and booked design consultations.
• Manage and optimize Google Ads, paid social, and digital campaigns.
• Own marketing performance, including cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue.
• Manage HubSpot, marketing automation, lead nurture, attribution, and reporting.
• Build and improve landing pages, offers, forms, email campaigns, and conversion paths.
• Lead our content strategy based on homeowner questions about cost, options, comparisons, design, and process.
• Work with our videographer to develop project, educational, customer, and social video content.
• Partner with sales/design to understand lead quality and conversion.

Skills

B2C marketing

Lead generation

Google Ads

HubSpot

Content marketing

Email marketing

Analytics

Project management

Tools

Google Ads platform

HubSpot CRM

Job description

SpaceManager Closets in Houston is seeking a high-energy Marketing Director to own the B2C growth model, lead generation, and booked design consultations. You’ll drive paid campaigns, HubSpot automation, landing pages, content, email, and analytics with our in-house videographer and select specialists.

This is a hands-on role with direct report to the CEO, requiring focus on numbers, testing ideas, and improving campaigns to generate qualified homeowner leads and revenue.