Digital Growth Director, B2B SaaS Demand Gen

Smartrent-; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

PTO

401(k) with employer contributions

Parental leave

Employee stock purchase plan

Pet insurance discounts

Job summary

SmartRent is seeking a Digital Growth Director to own end-to-end digital campaigns, from concept to measurement, leveraging Salesforce Marketing Cloud, Pardot, ZoomInfo, CMS, and LinkedIn to reach the right audience at the right time.

You will architect data flows, collaborate with design, marketing, and sales, and manage multi-channel campaigns (Search, Social, Display, Email), nurture programs, and ROI reporting.

Qualifications

• 3–5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment.
• 3–5 years hands-on experience with Pardot / Salesforce Marketing Cloud; Trailhead certifications a plus.
• Proven ability to manage $40,000+ monthly budgets on LinkedIn Campaign Manager and programmatic networks.
• High proficiency with ZoomInfo for list building, intent monitoring and enrichment.
• Ability to interpret data; comfortable with A/B testing and multi-touch attribution.

Responsibilities

• Lead strategic planning and execution of multi-channel digital campaigns (Search, Social, Display, Email).
• Build, test, and deploy lead-nurture programs and transactional emails within Pardot/Salesforce Marketing Cloud.
• Utilize ZoomInfo and Salesforce CRM to identify high-intent accounts and maintain qualified pipeline.
• Direct-buy and manage campaigns across LinkedIn Ads and major digital networks for conversions.
• Track full funnel and report ROI, conversion rates, and CPA using Salesforce dashboards.
• Maintain data integrity between ZoomInfo, Pardot, and Salesforce for lead routing.

Skills

Demand generation

B2B SaaS marketing

Pardot / Salesforce Marketing Cloud

LinkedIn Ads

SEO/SEM

A/B testing

Tools

Salesforce Marketing Cloud

Pardot

ZoomInfo

CMS

Salesforce CRM

LinkedIn Ads

Job description

SmartRent is seeking a Digital Growth Director to own end-to-end digital campaigns, from concept to measurement, leveraging Salesforce Marketing Cloud, Pardot, ZoomInfo, CMS, and LinkedIn to reach the right audience at the right time.

You will architect data flows, collaborate with design, marketing, and sales, and manage multi-channel campaigns (Search, Social, Display, Email), nurture programs, and ROI reporting.