B2B Tech Social Media Strategy Lead

The Venture North Group; Detroit (MI); On-site; USD 55,000 - 80,000; Full time

Job summary

Venture North Group in Detroit, MI is seeking a dedicated Social Media Manager to drive brand awareness and customer engagement through strategic content across major platforms. In this full-time role, you will develop and implement social media strategies, monitor performance, and collaborate with the marketing team to align efforts with business goals.

A degree in marketing or communications and at least 2 years of experience are required.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of social media management experience.
• Proficiency with social media analytics tools.
• Strong written and verbal communication skills.
• Creative thinker with attention to detail.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage and grow social media presence across Facebook, Instagram, LinkedIn, and Twitter.
• Create and curate engaging content, including graphics, videos, and blog posts.
• Monitor social media channels and respond to customer inquiries in a timely and professional manner.
• Analyze social media metrics and provide regular reports on performance and insights.
• Collaborate with the marketing team to develop and execute campaigns that align with business goals.
• Stay up-to-date with the latest social media trends and best practices.
• Assist in the development of content calendars and social media guidelines.

Skills

Social media management

Content creation

Analytics tools

Written communication

Team collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Sprout Social

Adobe Creative Suite

Job description

Venture North Group in Detroit, MI is seeking a dedicated Social Media Manager to drive brand awareness and customer engagement through strategic content across major platforms. In this full-time role, you will develop and implement social media strategies, monitor performance, and collaborate with the marketing team to align efforts with business goals.

A degree in marketing or communications and at least 2 years of experience are required.