Detroit-Based Automotive Marketing Lead

GetJobSmart; Detroit (MI); On-site; USD 55,000 - 79,000; Full time

Benefits offered by this job

Health insurance

401(k) or pension plans

Paid time off

Flexible work schedules

Job summary

Vertex Atlantic Group in Detroit, MI is seeking a Marketing Manager to develop and implement regional marketing strategies that drive growth and strengthen brand presence. The role covers campaigns, digital channels, and brand management, requiring a bachelor’s degree and 3–5 years of relevant experience.

You will lead cross-functional efforts, analyze market insights, and manage SEO, social media, and email campaigns while reporting on KPIs and outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of marketing experience, ideally in automotive or logistics.
• Proven track record of developing and executing campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency with marketing tools such as Google Analytics, Hootsuite, Mailchimp.

Responsibilities

• Develop and execute marketing campaigns aligned with objectives and target audiences.
• Analyze market trends and customer insights to guide strategies.
• Manage digital marketing efforts including SEO, social media, and email marketing.
• Collaborate with cross-functional teams for integrated initiatives.
• Monitor and report campaign performance and KPIs.
• Stay updated on industry trends and best practices in marketing.

Skills

Marketing strategy

Digital marketing

Brand management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Hootsuite

Mailchimp

Job description

Vertex Atlantic Group in Detroit, MI is seeking a Marketing Manager to develop and implement regional marketing strategies that drive growth and strengthen brand presence. The role covers campaigns, digital channels, and brand management, requiring a bachelor’s degree and 3–5 years of relevant experience.

You will lead cross-functional efforts, analyze market insights, and manage SEO, social media, and email campaigns while reporting on KPIs and outcomes.