B2B Tech Marketing Lead & Campaign Architect

Blacktip®; Orlando (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

Blacktip delivers enterprise-grade IT strategy and support to midsize businesses. An onsite role in Orlando blends outbound prospecting, CRM discipline, and hands-on marketing production.

The ideal candidate brings 10+ years of B2B IT or software marketing and can turn ideas into polished assets quickly. You’ll support The Reef journal, engage advertisers and customers, maintain the CRM, and represent Blacktip at events.

Qualifications

• 10+ years of B2B IT or software marketing experience.
• Proven digital marketing skills across SEO, content, and demand generation.
• Ability to translate ideas into polished assets quickly.
• Experience with CRM and marketing automation tools.
• Excellent writing for B2B audiences.

Responsibilities

• Develop and execute multi-channel marketing strategies to boost brand awareness.
• Manage CRM and marketing automation to nurture leads and measure campaigns.
• Create blog posts, emails, social posts, and case studies.
• Oversee LinkedIn advertising and social campaigns.
• Analyze web analytics and report performance to leadership.
• Coordinate with sales and partners to align messaging.
• Plan events and manage budgets and calendars.
• Lead pipeline development and lead qualification.

Skills

B2B marketing

Digital marketing

Content creation

Team leadership

CRM familiarity

Tools

Adobe Creative Suite

Google Analytics

Google Ads

CRM systems

Marketing automation

Job description

Blacktip delivers enterprise-grade IT strategy and support to midsize businesses. An onsite role in Orlando blends outbound prospecting, CRM discipline, and hands-on marketing production.

The ideal candidate brings 10+ years of B2B IT or software marketing and can turn ideas into polished assets quickly. You’ll support The Reef journal, engage advertisers and customers, maintain the CRM, and represent Blacktip at events.