Remote B2B Marketing Coordinator: Campaigns & Events

MyComputerCareer; North Carolina; Remote; USD 60,000 - 75,000; Full time

Benefits offered by this job

Multiple medical plan options

Dental and vision coverage

Company-paid life and disability 보험

Job summary

TechSkills, the B2B workforce training division of MyComputerCareer, is seeking a Marketing Coordinator to drive demand, nurture leads, and support pipeline growth in a remote setup. You will partner with Sales to align messaging, develop content, and execute campaigns across email, social, webinars, and events.

The role requires 2–5 years in B2B marketing, strong copywriting, and experience with marketing automation and CRM platforms.

Qualifications

• 2–5 years of experience in B2B marketing, demand generation, digital marketing, or a related role.
• Experience developing and executing multi-channel marketing campaigns.
• Experience with email marketing, lead nurturing, marketing automation, and CRM platforms.
• Demonstrated ability to create professional marketing and sales collateral.
• Experience coordinating webinars, virtual events, trade shows, or other demand-generation activities.
• Strong written communication and copywriting skills.
• Experience using marketing performance data to evaluate and optimize campaigns.

Responsibilities

• Support the development and execution of integrated B2B marketing campaigns designed to generate qualified leads, increase engagement, and support revenue growth.
• Build and execute multi-touch email and messaging sequences, including modified Agoge-style outreach and nurture campaigns.
• Coordinate campaign activities across email, digital, social media, webinars, events, and sales outreach.
• Partner closely with Sales to align campaign strategy, messaging, lead follow‑up, and pipeline objectives.
• Support lead nurturing and marketing automation workflows that move prospects from initial engagement to sales conversations.
• Demand Generation & Events: Coordinate the development, promotion, execution, and follow‑up of TechSkills webinars and virtual events.
• Support trade shows, conferences, sponsorships, and other demand‑generation events.
• Develop pre‑event and post‑event campaigns designed to maximize attendance, engagement, lead capture, and follow‑up.
• Partner with internal subject matter experts to develop relevant webinar and event content.
• Develop and maintain marketing and sales collateral, including one‑pagers, brochures, presentations, case studies, email content, and campaign materials.
• Translate TechSkills products, services, and technical training solutions into clear and compelling customer‑facing messaging.
• Support Sales with content and tools that strengthen prospect conversations and communicate the TechSkills value proposition.
• Maintain consistent product and brand messaging across marketing and sales channels.
• Social Media & Digital Presence: Develop and execute social media content across platforms including LinkedIn and YouTube.
• Create content that builds brand awareness, demonstrates TechSkills expertise, promotes programs and events, and generates engagement.
• Coordinate content calendars and campaign schedules across digital channels.
• Support ongoing improvements to TechSkills' digital presence and customer journey.
• Analytics & Optimization: Monitor campaign performance, engagement, lead activity, and conversion metrics.
• Analyze results to identify opportunities to improve messaging, targeting, sequencing, and campaign effectiveness.
• Provide regular reporting on marketing activities and their contribution to lead generation and sales pipeline.
• Test and refine campaign approaches based on performance data.

Skills

B2B Marketing

Campaign Execution

Content Development

Sales Partnership

Project & Time Management

Analytical Thinking

Initiative

Tools

CRM platforms

Marketing automation

Microsoft Dynamics

Mailjet

Job description

TechSkills, the B2B workforce training division of MyComputerCareer, is seeking a Marketing Coordinator to drive demand, nurture leads, and support pipeline growth in a remote setup. You will partner with Sales to align messaging, develop content, and execute campaigns across email, social, webinars, and events.

The role requires 2–5 years in B2B marketing, strong copywriting, and experience with marketing automation and CRM platforms.