B2B Tech Field Marketing Associate - Events & ABM

Socket.dev; New York (NY); On-site; USD 57,000 - 77,000; Full time

Job summary

Thoughtworks in the United States is seeking an early-career marketer to join our regional field marketing team supporting our Tech & Business Services vertical in the Americas. This hands-on role offers the opportunity to learn full‑funnel field marketing and grow into a program owner.

You will plan and execute integrated programs to nurture, convert, and expand our top target accounts and new logos, touching every layer of the funnel with events, content, and ABM at the core.

Qualifications

• 1–2 years of marketing experience in technology or professional services.
• Hands-on comfort with a martech stack; familiarity with Salesforce, Adobe Experience Manager, Marketo, Creatio, Demandbase, Splash and Clay is a plus.
• Curiosity about how AI reshapes marketing workflows and eagerness to test and deploy agentic workflows (Gemini/Claude a plus).
• Familiarity with events, content or demand generation in a B2B context, ideally tech or professional services.

Responsibilities

• Support full‑funnel execution of regional programs across technology, professional services, and BFSI, learning each tactic and process by owning delivery details.
• Lead day‑to‑day coordination of events and sponsorships, executive dinners, account events, ABM plays and workshops, from logistics to follow‑up and reporting.
• Help produce verticalized content and landing pages with content, design and web teams, tailoring messaging to each industry audience.
• Support demand strategy and channels, including email, paid, social and nurture, to progress priority accounts through the funnel.
• Build and manage campaigns and workflows across the martech stack, keeping data clean and actionable.
• Track program performance against pipeline and engagement goals, sharing timely insights with field marketing leads and sales.
• Test and adopt new AI agents and tools to streamline marketing workflows and share learnings with the team.

Skills

Marketing

Communication

Curiosity

Time management

Tools

Salesforce

Adobe Experience Manager

Marketo

Creatio

Demandbase

Splash

Clay

Gemini

Claude

Job description

Thoughtworks in the United States is seeking an early-career marketer to join our regional field marketing team supporting our Tech & Business Services vertical in the Americas. This hands-on role offers the opportunity to learn full‑funnel field marketing and grow into a program owner.

You will plan and execute integrated programs to nurture, convert, and expand our top target accounts and new logos, touching every layer of the funnel with events, content, and ABM at the core.