B2B Copywriter: Craft Impactful Campaigns & Headlines

Foundation Software; Strongsville (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Office manicures/pedicures

In-office massages

Laundry service

Monthly car washes

Catered lunches Wednesdays

Monthly happy hour

Job summary

Foundation Software, a national provider of construction software, is seeking an experienced copywriter to craft compelling copy across digital and print media. You will collaborate with an in-house creative team and drive our advertising strategy, developing headlines, taglines, and CTAs that engage audiences and boost conversions.

The role requires writing for multiple channels, including emails, newsletters, landing pages, and product descriptions, with strong storytelling and SEO awareness.

Qualifications

• B2B copywriting experience required.
• Portfolio or writing samples demonstrating convincing copy, headlines and subject lines required.
• Ability to write captivating headlines and subject lines.
• Strong storytelling to connect with diverse audiences.
• Knowledge of keyword research and on-page SEO principles.

Responsibilities

• Produces engaging copy for digital and print ads, emails, landing pages, and product descriptions.
• Develops eye-catching headlines, taglines, and calls to action.
• Collaborates with in-house creative team to drive advertising strategy across multiple media channels.
• Tests copy variations with analytics to optimize MQLs and engagement.
• Drafts newsletters and direct mail campaigns to drive conversations.

Skills

B2B copywriting

Storytelling

Headlines writing

SEO basics

Portfolio writing samples

Audience targeting

Keyword research

Tools

AI tools

Job description

Foundation Software, a national provider of construction software, is seeking an experienced copywriter to craft compelling copy across digital and print media. You will collaborate with an in-house creative team and drive our advertising strategy, developing headlines, taglines, and CTAs that engage audiences and boost conversions.

The role requires writing for multiple channels, including emails, newsletters, landing pages, and product descriptions, with strong storytelling and SEO awareness.