Remote B2B Copywriter — Strategic Content Pro

The Keller Group; United States; Hybrid; USD 60,000 - 90,000; Full time

Job summary

The Keller Group seeks a passionate B2B Copywriter to craft strategic content across marketing, advertising, digital, SEO, UX, email and PR. You’ll write clear, award-worthy long- and short-form pieces for business audiences, research complex topics, interview sources and adapt messaging for diverse channels.

This hybrid role offers focus, collaboration and client-facing opportunities. Ideal candidates bring 4+ years in B2B content, AP Style expertise, strong editing skills and comfort with

Qualifications

• 4+ years of experience creating B2B content, with some B2C experience, across digital, marketing, advertising, SEO, UX, email and PR channels.
• Strong writing and editing skills across long- and short-form content, with proficiency in AP Style, SEO and user-focused messaging.
• Ability to research complex topics, conduct interviews and translate information into clear, engaging content for diverse audiences.
• Knowledge of content trends, audience adaptation, brand voice and responsible use of AI tools in the content process.
• Excellent communication, collaboration, organization and time-management skills, with the ability to work independently in a remote environment.

Responsibilities

• Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email and PR.
• Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads and PR materials.
• Translate complex information into clear, accurate and engaging messaging for diverse audiences.
• Conduct research, interviews and fact checking to support high-quality content development.
• Adapt voice, tone, structure and messaging for different audiences, channels and stages of the buyer journey.
• Apply AP Style, SEO principles, user experience best practices and brand guidelines to all content.
• Contribute ideas to content strategies, campaigns, editorial calendars and social media plans.
• Stay current on trends across content marketing, advertising, digital, SEO, UX, email and public relations.
• Use generative AI and other tools responsibly to support research, brainstorming and editing while maintaining originality and editorial judgment.
• Collaborate with internal teams, manage multiple projects, incorporate feedback and meet deadlines.

Skills

B2B content writing

AP Style

SEO

UX writing

Editing

Generative AI tools

Tools

Generative AI tools

Job description

The Keller Group seeks a passionate B2B Copywriter to craft strategic content across marketing, advertising, digital, SEO, UX, email and PR. You’ll write clear, award-worthy long- and short-form pieces for business audiences, research complex topics, interview sources and adapt messaging for diverse channels.

This hybrid role offers focus, collaboration and client-facing opportunities. Ideal candidates bring 4+ years in B2B content, AP Style expertise, strong editing skills and comfort with