B2B Growth Strategy Director

Accenture; Charlotte (NC); On-site; USD 140,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture Song seeks a senior B2B Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You will champion activities across research, web experience design, brand strategy, digital strategy and reporting.

You will lead teams, mentor junior talent, and collaborate across Accenture to expand marketing offerings and drive client impact in a fast-paced environment.

Qualifications

• Minimum 10+ years of B2B Marketing Strategy experience; marketing design and digital touchpoints.
• Experience leading strategy and/or marketing programs in complex enterprise environments.
• Strong researchers and strategic idea shepherd in client reviews.

Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM and demand generation.
• Lead teams of strategy, UX and creative resources across multi-channel campaigns.
• Gather and analyze insights to identify opportunities to improve design and campaign performance.
• Build trusted client relationships as a strategic advisor for brand growth.
• Grow the digital marketing strategy practice and mentor junior talent.

Skills

B2B marketing strategy

ABM

demand generation

lead profiling

lead scoring

lead nurturing

multi-channel campaigns

strategic thinking

mentoring junior talent

Education

Bachelor's degree or equivalent

Tools

CRM

Web/UX experience

Analytics

Job description

Accenture Song seeks a senior B2B Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You will champion activities across research, web experience design, brand strategy, digital strategy and reporting.

You will lead teams, mentor junior talent, and collaborate across Accenture to expand marketing offerings and drive client impact in a fast-paced environment.