B2B Social Media Specialist

Firebrand Communications; United States; Remote; USD 65,000 - 85,000; Full time

Benefits offered by this job

20 days vacation

Health, dental and vision care

401(k) with 3% non-elective contrib.

Job summary

Firebrand is a San Francisco-based brand awareness agency seeking a Social Media Specialist to run organic and paid LinkedIn programs for B2B tech clients and executives. This remote-first role requires a Bay Area base for meetings and reports to the SVP of Digital Marketing across three to five clients.

You will craft engaging posts, manage ads, collaborate with influencers, and use AI tools to draft and edit content while maintaining brand voice.

Qualifications

• 2–4 years of relevant social media experience, primarily in B2B tech.
• Executive social: experience managing LinkedIn for senior executives with portfolio examples.
• Hands-on LinkedIn Ads experience from strategy to reporting.
• Bachelor's degree or higher in a related field.
• Fluent with AI workflows and tools for content creation and editing.

Responsibilities

• Develop and execute organic LinkedIn strategies for multiple B2B tech client pages.
• Own social strategy for executives, including profile optimization and voice development.
• Craft sharp copy and edit client and executive drafts, with AI-assisted support.
• Plan, build and optimize LinkedIn Ads campaigns end to end.
• Identify and manage B2B influencer programs and partnerships.
• Manage scheduling, publishing, social listening and analytics across platforms.
• Present strategies and performance results clearly to clients and executives.
• Build regular reports translating reach, engagement and pipeline influence into insights.

Skills

LinkedIn

B2B marketing

Social media strategy

AI tools

Education

Bachelor's degree

Tools

HubSpot

Hootsuite

Sprout Social

Taplio

Job description

Firebrand | San Francisco, remote-first with Bay Area base | $65,000-$85,000 per year

www.firebrand.marketing

Description

Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners. We build awareness for B2B AI companies through integrated programs involving PR, SEO/GEO, social and paid media. We are a true partner in brand awareness marketing, from guiding and optimizing strategy to executing quickly and confidently. Through our seasoned team, rich partner ecosystem, strong connections, and custom AI agents, we help brands not just show up, but stand out. Firebrand is headquartered in San Francisco, CA.

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems, and a supportive approach. We focus on great work, high levels of client service, and expanding our skills. The agency is AI-forward with a range of custom apps and agents, and we expect all our team members to be fluent with AI workflows.

We work with high-growth B2B AI companies, many of them backed by prominent VCs including a16z, GV, LightSpeed and Menlo Ventures. Currently, clients operate in sectors such as enterprise AI, AI infrastructure, robotics/physical AI, analytics and fintech.

About the role

We’re looking for a Social Media Specialist to run organic and paid LinkedIn programs for B2B tech companies and the high-profile executives who lead them. This role suits a junior marketer with solid hands-on experience, who knows what great B2B content looks like on LinkedIn and can turn an executive’s expertise into a consistent, credible voice that builds reach, reputation and pipeline.

You will bring superb writing skills, a sharp eye for editing, confident use of AI tools, and an analytical approach to social programs across company pages, executive profiles, LinkedIn Ads and B2B influencer partnerships. Most of our campaigns are integrated across PR, SEO/GEO, social and paid media, so you’ll get plenty of exposure to other disciplines.

This role reports to our SVP of Digital Marketing and typically works across three to five clients.

Responsibilities

• Company page social -- develop and execute organic LinkedIn strategies for multiple B2B tech client company pages, including strategy, editorial calendar planning, content creation, publishing, community management and optimization.
• Executive social -- own social media strategy and execution for high-profile B2B tech executives (CEOs, founders, CMOs and other C-suite leaders), including profile optimization, ghostwritten posts, engagement and commenting strategy, and developing each executive’s distinctive voice and point of view.
• Copywriting & editing -- craft sharp, scroll-stopping copy for posts, carousels, ads, video scripts and newsletters, and edit client and executive drafts to tighten messaging and match each voice. Enhanced by, but not relying on, AI.
• AI-assisted content -- use AI tools, agents and skills (e.g. Claude, ChatGPT, custom GPTs and agents) to research, ideate, draft, edit and repurpose content at scale, while protecting quality, accuracy and brand voice.
• Paid social (LinkedIn) -- plan, build and optimize LinkedIn Ads campaigns end to end, including audience targeting (matched audiences, ABM lists, retargeting), ad formats (Thought Leader Ads, document ads, video, lead gen forms), budget pacing, A/B testing and ongoing optimization.
• B2B influencer programs -- identify and vet relevant B2B creators and influencers, manage outreach, co-write and approve content, coordinate partnerships and report on results.
• Tools & publishing -- manage scheduling, publishing, social listening and analytics through platforms such as HubSpot, Hootsuite, Sprout Social, Taplio or similar.
• Client management & presenting -- work directly with clients and executives, presenting strategies, content plans and performance results clearly and confidently.
• Reporting -- build regular performance reports across company page, executive and paid social, translating metrics (reach, engagement, follower growth, CTR, CPL, pipeline influence) into clear insights and recommendations.

Requirements

• Experience: 2-4 years’ relevant social media experience (emphasis on B2B tech and LinkedIn). Agency experience preferred
• Executive Social: Demonstrable experience managing LinkedIn for senior executives as well as company pages, with portfolio examples
• LinkedIn Ads: Hands-on experience in LinkedIn Campaign Manager, from strategy and campaign build through optimization and reporting
• Tech Experience: Familiarity with the B2B tech sector, ideally including working with AI companies
• Education: Solid academic track record at least to Bachelor's degree level
• AI Fluency: Confident, practical user of AI for content creation and editing, with curiosity about agents, skills and new workflows.
• Adaptability & Agility: Comfortable operating in fast-paced startup environments while balancing multiple clients, executives and content calendars.
• Strong Communication: Clear, persuasive communicator who can present strategy and performance insights confidently to clients and senior executives.
• Bonus – Reddit: Experience with organic Reddit strategy for B2B brands, including subreddit research and authentic community engagement.
• 20 days’ vacation
• Health, dental and vision care
• Company 401(k) with 3% non-elective contribution

The agency is headquartered in San Francisco, California. We are currently working in a remote-first model but require a Bay Area location for client meetings, in-office meetings and get-togethers.

Firebrand is an equal opportunity employer. We welcome applicants of every background and don't discriminate on any protected basis.