B2B Social Media Specialist

Firebrand Communications; San Francisco (CA); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

20 days vacation

Health, dental and vision care

Company 401(k) with 3% non-elective

Job summary

Firebrand Communications is seeking a Social Media Specialist to run organic and paid LinkedIn programs for B2B tech clients and senior executives. This role suits a junior marketer who can transform executive expertise into a credible voice, expanding reach and pipeline.

You will craft compelling content, edit with precision, and use AI tools to scale while preserving brand voice. You’ll collaborate across PR, SEO, social, and paid media for integrated campaigns.

Qualifications

• 2–4 years of social media experience in B2B tech, with LinkedIn focus.
• Experience managing LinkedIn for executives and company pages; portfolio samples.
• Hands-on LinkedIn Campaign Manager and reporting experience.
• Familiarity with AI for content creation and editing.
• Ability to adapt to fast-paced startup environments and multiple clients.
• Clear, persuasive communication of strategy to clients and executives.

Responsibilities

• Develop organic LinkedIn strategies for multiple client pages, including calendar planning and content creation.
• Own social strategy for executives, profile optimization, and voice development.
• Create sharp copy for posts, carousels, ads, and newsletters; edit drafts for brand voice.
• Leverage AI tools to ideate, draft, edit, and repurpose content at scale while ensuring quality.
• Plan and optimize LinkedIn Ads campaigns, including targeting and budget pacing.
• Identify and vet B2B influencers; manage outreach and partnerships.
• Manage scheduling, publishing, social listening and analytics across platforms.
• Present strategies and performance results to clients and executives clearly.
• Produce regular performance reports translating reach, engagement, and pipeline influence into insights.

Skills

LinkedIn ads

B2B tech marketing

Content writing

AI tooling fluency

Education

Bachelor's degree

Tools

HubSpot

Hootsuite

Sprout Social

Taplio

Job description

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems, and a supportive approach. We focus on great work, high levels of client service, and expanding our skills. The agency is AI-forward with a range of custom apps and agents, and we expect all our team members to be fluent with AI workflows.

We work with high-growth B2B AI companies, many of them backed by prominent VCs including a16z, GV, LightSpeed and Menlo Ventures. Currently, clients operate in sectors such as enterprise AI, AI infrastructure, robotics/physical AI, analytics and fintech.

About the role

We’re looking for a Social Media Specialist to run organic and paid LinkedIn programs for B2B tech companies and the high-profile executives who lead them. This role suits a junior marketer with solid hands-on experience, who knows what great B2B content looks like on LinkedIn and can turn an executive’s expertise into a consistent, credible voice that builds reach, reputation and pipeline.

You will bring superb writing skills, a sharp eye for editing, confident use of AI tools, and an analytical approach to social programs across company pages, executive profiles, LinkedIn Ads and B2B influencer partnerships. Most of our campaigns are integrated across PR, SEO/GEO, social and paid media, so you’ll get plenty of exposure to other disciplines.

This role reports to our SVP of Digital Marketing and typically works across three to five clients.

Responsibilities

• Company page social -- develop and execute organic LinkedIn strategies for multiple B2B tech client company pages, including strategy, editorial calendar planning, content creation, publishing, community management and optimization.
• Executive social -- own social media strategy and execution for high-profile B2B tech executives (CEOs, founders, CMOs and other C-suite leaders), including profile optimization, ghostwritten posts, engagement and commenting strategy, and developing each executive’s distinctive voice and point of view.
• Copywriting & editing -- craft sharp, scroll-stopping copy for posts, carousels, ads, video scripts and newsletters, and edit client and executive drafts to tighten messaging and match each voice. Enhanced by, but not relying on, AI.
• AI-assisted content -- use AI tools, agents and skills (e.g. Claude, ChatGPT, custom GPTs and agents) to research, ideate, draft, edit and repurpose content at scale, while protecting quality, accuracy and brand voice.
• Paid social (LinkedIn) -- plan, build and optimize LinkedIn Ads campaigns end to end, including audience targeting (matched audiences, ABM lists, retargeting), ad formats (Thought Leader Ads, document ads, video, lead gen forms), budget pacing, A/B testing and ongoing optimization.
• B2B influencer programs -- identify and vet relevant B2B creators and influencers, manage outreach, co-write and approve content, coordinate partnerships and report on results.
• Tools & publishing -- manage scheduling, publishing, social listening and analytics through platforms such as HubSpot, Hootsuite, Sprout Social, Taplio or similar.
• Client management & presenting -- work directly with clients and executives, presenting strategies, content plans and performance results clearly and confidently.
• Reporting -- build regular performance reports across company page, executive and paid social, translating metrics (reach, engagement, follower growth, CTR, CPL, pipeline influence) into clear insights and recommendations.

Requirements

• Experience: 2-4 years' relevant social media experience (emphasis on B2B tech and LinkedIn). Agency experience preferred
• Executive Social: Demonstrable experience managing LinkedIn for senior executives as well as company pages, with portfolio examples
• LinkedIn Ads: Hands-on experience in LinkedIn Campaign Manager, from strategy and campaign build through optimization and reporting
• Tech Experience: Familiarity with the B2B tech sector, ideally including working with AI companies
• Education: Solid academic track record at least to Bachelor's degree level
• AI Fluency: Confident, practical user of AI for content creation and editing, with curiosity about agents, skills and new workflows.
• Adaptability & Agility: Comfortable operating in fast-paced startup environments while balancing multiple clients, executives and content calendars.
• Strong Communication: Clear, persuasive communicator who can present strategy and performance insights confidently to clients and senior executives.
• Bonus – Reddit: Experience with organic Reddit strategy for B2B brands, including subreddit research and authentic community engagement.

Benefits

• 20 days' vacation
• Health, dental and vision care
• Company 401(k) with 3% non-elective contribution

The agency is headquartered in San Francisco, California. We are currently working in a remote-first model but require a Bay Area location for client meetings, in-office meetings and get-togethers.

Firebrand is an equal opportunity employer. We welcome applicants of every background and don't discriminate on any protected basis.