B2B Social Media Lead - Growth & LinkedIn Strategy

Pilsbury Law; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Pillsbury Winthrop Shaw Pittman LLP in New York, NY is seeking a Social Media Manager to lead strategy across firm channels, develop content, and advise partners on expanding online networks.

You will own editorial calendars, coordinate with marketing and business development, shape campaigns, and measure KPIs. The role includes overseeing paid social efforts to advance the firm's visibility and requires strong writing and stakeholder engagement in a B2B context.

Qualifications

• 5+ years of social media experience, preferably in a B2B environment.
• Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn.
• The disposition to engage with firm stakeholders, across titles, practices and locations.
• Strong project management skills, keen judgment and a keen eye for detail.
• Qualified applicants with arrest and conviction records will be considered for compliance.

Responsibilities

• Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
• Partner with marketing and business development colleagues to shape and implement integrated campaigns.
• Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
• Maintain firmwide social media policies, editorial standards, asset libraries and best practices.
• Own and manage editorial calendars and content roadmaps.
• Advise firm lawyers on personal LinkedIn usage, profile optimization and content strategies.
• Monitor broader social conversations and news affecting the firm and clients.
• Define and measure KPIs to enable performance tracking and provide insights.
• Scope and deploy paid social campaigns, including targeting, testing and budgeting.

Skills

Social media strategy

LinkedIn

Content development

Project management

Job description

Pillsbury Winthrop Shaw Pittman LLP in New York, NY is seeking a Social Media Manager to lead strategy across firm channels, develop content, and advise partners on expanding online networks.

You will own editorial calendars, coordinate with marketing and business development, shape campaigns, and measure KPIs. The role includes overseeing paid social efforts to advance the firm's visibility and requires strong writing and stakeholder engagement in a B2B context.