B2B Social Media Strategist — LinkedIn & Campaigns

Pillsbury Winthrop Shaw Pittman LLP; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Pillsbury Winthrop Shaw Pittman LLP in New York, NY seeks a Social Media Manager to oversee the creation and execution of firm-wide social media strategy. The role advises partners, shapes content strategy, and grows online networks across key channels.

The position requires strong content development, editorial discipline, and the ability to manage calendars and campaigns. A focus on LinkedIn and B2B engagement will drive performance and visibility for the firm.

Qualifications

• 5+ years of social media experience, preferably in a B2B environment.
• Deep familiarity with social media channels and trends, with emphasis on LinkedIn.
• Disposition to engage with firm stakeholders across titles, practices and locations.
• Strong project management skills, keen judgment and attention to detail.

Responsibilities

• Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
• Partner with marketing and business development to shape and implement integrated campaigns.
• Define social channel strategies, audience priorities and content pillars, including employee advocacy tools.
• Maintain firmwide social media policies, editorial standards, asset libraries and best practices.
• Own and manage editorial calendars and content roadmaps.
• Advise firm lawyers on LinkedIn usage, profile optimization and content strategies.
• Monitor broader social conversations and news to anticipate issues or opportunities.
• Define and measure KPIs to track performance and provide actionable insights.
• Scope and deploy paid social campaigns, including targeting, testing and budgeting.

Skills

Social media strategy

LinkedIn proficiency

Content development

Project management

Job description

Pillsbury Winthrop Shaw Pittman LLP in New York, NY seeks a Social Media Manager to oversee the creation and execution of firm-wide social media strategy. The role advises partners, shapes content strategy, and grows online networks across key channels.

The position requires strong content development, editorial discipline, and the ability to manage calendars and campaigns. A focus on LinkedIn and B2B engagement will drive performance and visibility for the firm.