Senior Social Media Strategist, B2B & Exec Channels

Justworks; New York (NY); Hybrid; USD 147,000 - 190,000; Full time

Benefits offered by this job

Total Rewards @ Justworks

Health & Wellness resources

Job summary

Justworks is seeking a Social Media Lead in New York City to shape how the brand shows up across corporate and executive channels. You will translate priorities into compelling content and campaigns, partnering with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to drive influence and engagement.

You are a self-starter who stays on top of trends and data, combining creative storytelling with rigorous social listening to inform strategy and performance.

Qualifications

• 5–7 years of proven experience in social media strategy, brand storytelling, product content, and community management in-house B2B, SAAS, or tech.
• Experience building integrated social strategies across corporate, brand, product, and executive priorities.
• Experience translating campaigns, product launches, customer stories and earned-media moments into compelling social content.
• Strong understanding of creators, influencers and community engagement to grow brand influence.
• Editorial and creative judgement balancing bold ideas with brand standards and business objectives.
• Experience with scheduling, social listening, and analytics tools including Sprout Social and Meltwater.
• Curiosity and a solution-oriented attitude with attention to detail.
• Proven ability to advise senior stakeholders and collaborate across teams.

Responsibilities

• Develop and execute a social media strategy that advances Justworks’ corporate, brand, product, and marketing priorities.
• Create distinctive, on-brand content for Justworks and priority executives across platforms like LinkedIn, Instagram, X, and more.
• Own editorial calendar, scheduling and publishing; tailor plans for company and executive channels.
• Build relationships with audiences and identify opportunities to engage creators and influencers.
• Monitor trends and issues, coordinate timely responses, and inform content with social listening.
• Collaborate with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to translate campaigns into social content.
• Measure and report on performance, translate insights into recommendations, and test new formats and tools.

Skills

Social media strategy

Brand storytelling

Product content

Community management

Tools

Sprout Social

Meltwater

Job description

Justworks is seeking a Social Media Lead in New York City to shape how the brand shows up across corporate and executive channels. You will translate priorities into compelling content and campaigns, partnering with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to drive influence and engagement.

You are a self-starter who stays on top of trends and data, combining creative storytelling with rigorous social listening to inform strategy and performance.