B2B Segment Marketing Lead – AMER & Global

Socket.dev; Atlanta (GA); Hybrid; USD 94,000 - 113,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401K

Paid time off

Job summary

IHG Hotels & Resorts in Atlanta seeks a senior marketing leader to drive performance for AMER Commercial and Global Sales priorities. You will develop strategy, oversee budgets and run cross‑functional campaigns across owned, earned and paid channels to deliver against performance goals.

The role involves sharing initiative results with business leaders and aligning with regional counterparts, in a hybrid Atlanta office schedule.

Qualifications

• Bachelor's or Master's degree in marketing, business, or a relevant field.
• 8+ years’ progressive marketing/advertising experience in hospitality or related industry.
• Experience with campaign management, go-to-market strategies and marketing tools.
• Familiarity with direct marketing and analytics techniques and systems.
• Experience with test-and-learn scenarios and planning matrices across channels.
• Ability to translate customer analytics output into insights for creative briefs.

Responsibilities

• Develop, communicate and implement marketing strategy and plans for the Americas to drive consideration and commercial performance.
• Collaborate with internal partners to identify channel opportunities and design scalable test-and-learn programs.
• Monitor progress against objectives including financial targets and report progress regularly; manage paid media budgets.
• Influence cross-functional teams and build strong relationships to maximize cross-functional synergies.
• Lead marketing initiatives and standards, including brand nuances and product initiative direction.

Skills

Campaign management

Analytics

Go-to-market strategy

Test & learn

Creative briefs

Cross-functional collaboration

Budget management

Education

Bachelor's or Master's in Marketing or related field

Tools

Marketing tools

Job description

IHG Hotels & Resorts in Atlanta seeks a senior marketing leader to drive performance for AMER Commercial and Global Sales priorities. You will develop strategy, oversee budgets and run cross‑functional campaigns across owned, earned and paid channels to deliver against performance goals.

The role involves sharing initiative results with business leaders and aligning with regional counterparts, in a hybrid Atlanta office schedule.