Senior B2B Segment Marketing Lead (Hybrid in Atlanta)

InterContinental 62s Group plc; Atlanta (GA); Hybrid; USD 94,000 - 113,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401K

Other benefits to employees

Job summary

InterContinental 62s Group plc in Atlanta is seeking a senior marketing leader to drive AMER and Global Sales priorities with data-driven campaigns. You’ll shape marketing strategy, manage budgets, and report progress to executives, while collaborating across regions to share best practices.

The role requires 8+ years in marketing/advertising, B2B focus, and strong analytics. This hybrid position offers three days per week in the Atlanta office, plus benefits and a bonus program.

Qualifications

• Bachelor's or master's degree in marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
• 8+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing.
• Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
• Familiarity with direct marketing and analytics techniques and systems.

Responsibilities

• Develop, communicate and implement marketing strategy and plans for the Americas in support of non-group segment marketing to drive consideration and commercial performance.
• Collaborate with internal partners to identify new channel opportunities and design, execute and scale test-and-learns that improve marketing performance.
• Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals.
• Influence success and implementation of marketing initiatives; develop relationships across functions to maximize cross-functional benefits.
• Initiate, develop and manage marketing initiatives including brand nuance and product initiatives.

Skills

Marketing strategy

Campaign management

Go-to-market strategies

Analytics and data-driven decisions

B2B marketing experience

Cross-functional collaboration

Education

Bachelor's or master's in Marketing or Business

Job description

InterContinental 62s Group plc in Atlanta is seeking a senior marketing leader to drive AMER and Global Sales priorities with data-driven campaigns. You’ll shape marketing strategy, manage budgets, and report progress to executives, while collaborating across regions to share best practices.

The role requires 8+ years in marketing/advertising, B2B focus, and strong analytics. This hybrid position offers three days per week in the Atlanta office, plus benefits and a bonus program.