B2B Sales & Marketing

WinGov Solutions Inc.; Northern (KY); Hybrid; USD 48,000 - 69,000; Part time

Job summary

WinGov Solutions Inc. helps federal contractors identify and qualify opportunities, develop capture strategies, and build stronger proposals. Our services combine business development, proposal support, and practical market intelligence.

As a small business, we value clear communication, sound judgment, and useful work that helps a client make progress. WinGov is looking for a hands-on B2B Sales & Marketing Specialist who can translate a prospect's business goals into outreach.

Qualifications

• Demonstrated experience in B2B sales, professional‑services marketing, lead generation, or a related client‑facing role.
• Ability to write specific, credible outreach and explain a service's value without unsupported promises.
• Confidence conducting discovery conversations, listening to buyers, and distinguishing a qualified opportunity from general interest.
• Practical experience maintaining CRM records and using campaign or pipeline data to guide follow‑up.
• Organized delivery of agreed campaign work, clear communication, and sound judgment when handling prospect information.
• Experience selling consulting, proposal support, business intelligence, or other services to government contractors.
• Familiarity with the federal business development and capture lifecycle and the buying needs of small and midsize contractors.
• Experience with email platforms, LinkedIn prospecting, paid‑search reporting, or landing‑page conversion analysis.
• Examples of improving lead quality, campaign messaging, or the progression from first contact to a qualified conversation.
• Experience selling consulting, proposal support, business intelligence, or other services to government contractors.
• Familiarity with the federal business development and capture lifecycle and the buying needs of small and midsize contractors.
• Experience with email platforms, LinkedIn prospecting, paid‑search reporting, or landing‑page conversion analysis.
• Examples of improving lead quality, campaign messaging, or the progression from first contact to a qualified conversation.

Responsibilities

• Build focused prospect lists around service fit and campaign goals.
• Research companies before outreach to tailor messages.
• Develop and execute coordinated email, LinkedIn, and other outreach campaigns with clear messaging.
• Support marketing assets such as service summaries, campaign copy, and landing-page messaging.
• Qualify interest through discovery conversations about goals, constraints, timing, and scope.
• Document contact history and next steps in the CRM.
• Coordinate qualified conversations and handoffs with leadership.
• Review results by account segment and campaign; recommend changes based on responses and meetings.

Skills

B2B sales

Lead generation

CRM management

Campaign execution

Research & discovery

Email outreach

LinkedIn prospecting

Tools

CRM systems

Email platforms

LinkedIn

Job description

Remote within the United States · 1099 independent contractor

Initial engagements are independent-contractor assignments. Hours vary with project and client needs. Candidates with full-time availability are encouraged to apply; full-time hours, a fixed schedule, and a minimum number of hours are not guaranteed. No company-provided benefits.

Expected hourly compensation: $35–$50 USD, depending on relevant qualifications and assignment scope.

About WinGov

WinGov Solutions Inc. helps federal contractors identify and qualify opportunities, develop capture strategies, and build stronger proposals. Our services combine business development, proposal support, and practical market intelligence. As a small business, we value clear communication, sound judgment, and useful work that helps a client make progress.

About this role

WinGov is looking for a hands-on B2B Sales & Marketing Specialist who can turn a clear understanding of a prospective client's business into relevant outreach. You will help introduce our business development, capture, proposal, and intelligence services to federal contractors and other qualified business buyers. This role combines relationship development with practical campaign execution: identifying the right accounts, explaining our value, and helping move genuine interest toward a productive services conversation.

What you will do

• Build focused prospect lists around service fit, business needs, decision‑maker responsibilities, and the account characteristics agreed for each campaign.
• Research companies before outreach so your message addresses a relevant growth challenge rather than relying on a generic sales pitch.
• Develop and execute coordinated email, LinkedIn, and other agreed outreach campaigns, with clear messaging and appropriate follow‑up.
• Support marketing assets such as service summaries, campaign copy, landing‑page messaging, and useful content that helps buyers understand WinGov's services.
• Qualify interest through discovery conversations about the buyer's goals, current constraints, timing, decision process, and potential scope of support.
• Document contact history, qualification notes, communication preferences, and next steps in the WinGov Intelligence Platform or the designated CRM.
• Coordinate qualified conversations and handoffs with WinGov leadership, maintaining continuity between initial outreach and the services discussion.
• Review results by account segment and campaign; recommend changes based on relevant replies, qualified meetings, conversion patterns, and lead quality.

Qualifications

• Demonstrated experience in B2B sales, professional‑services marketing, lead generation, or a related client‑facing role.
• Ability to write specific, credible outreach and explain a service's value without unsupported promises.
• Confidence conducting discovery conversations, listening to buyers, and distinguishing a qualified opportunity from general interest.
• Practical experience maintaining CRM records and using campaign or pipeline data to guide follow‑up.
• Organized delivery of agreed campaign work, clear communication, and sound judgment when handling prospect information.

Experience that will help you stand out

• Experience selling consulting, proposal support, business intelligence, or other services to government contractors.
• Familiarity with the federal business development and capture lifecycle and the buying needs of small and midsize contractors.
• Experience with email platforms, LinkedIn prospecting, paid‑search reporting, or landing‑page conversion analysis.
• Examples of improving lead quality, campaign messaging, or the progression from first contact to a qualified conversation.

Examples of assignment deliverables

• A researched account list with buyer context and service‑fit notes.
• A focused outreach campaign with messages, follow‑up steps, and a results summary.
• Qualified discovery notes and a reliable pipeline with clear next actions.

What strong work looks like

Success means relevant conversations with the right buyers, accurate records, useful handoffs, and measurable learning from each campaign. Activity volume alone is not the goal. You should be comfortable testing an approach, explaining the results, and refining it with WinGov leadership.

How we work together

Assignments are scoped around client needs, agreed outputs, and delivery milestones. You may collaborate directly with WinGov leadership and relevant client or subject matter experts. The scope, compensation, confidentiality requirements, and engagement terms are established before an assignment begins.