B2B Sales Executive

ALMADEN; California (MO); On-site; USD 100,000 - 150,000; Full time

Job summary

ALMADEN seeks an experienced B2B Sales Executive to drive new business in Northern California's wine industry. You will leverage existing relationships, prospect new accounts, and close opportunities across printing, promotional products, fulfillment, and related services.

The role requires proven B2B sales success, a strong network in the wine sector, and willingness to travel. You will collaborate with production, operations, and customer service to tailor solutions and grow revenue.

Qualifications

• Proven B2B sales success and new business development track record.
• Strong network in Northern California wine industry preferred.
• Ability to prospect, identify needs, and close new business.
• Experience selling to executives, owners, and senior decision-makers.
• Excellent follow-up, organizational and communication skills.
• Willingness to travel throughout Northern California.

Responsibilities

• Develop and execute a business development strategy focused on Northern California's wine industry and other key B2B markets.
• Leverage existing relationships to identify and develop new business opportunities.
• Build relationships with winery owners, executives, marketing leaders, brand managers, hospitality leaders, procurement professionals, and other decision-makers.
• Prospect consistently through networking, referrals, phone, email, events, and industry associations.
• Identify opportunities within wineries and wine-related organizations for printing, promotional products, direct mail, and packaging.
• Develop deep understanding of each client's business, brand, and purchasing needs.
• Present ALMADEN's capabilities as a comprehensive solution for brand, print, fulfillment needs.
• Manage the sales process from prospecting to closure and transition.
• Maintain a qualified sales pipeline and accurate forecasts.
• Demonstrate persistence and follow-up throughout the sales process.
• Meet or exceed new-business, revenue, and profitability goals.
• Attend industry events to develop relationships and opportunities.
• Collaborate with internal teams to meet client requirements.

Skills

B2B sales

New business development

Relationship building

Persistence & follow-up

Presentation skills

Job description

At Almaden, we are redefining the relationship between strategic partners and marketing professionals. Our solutions are crafted to streamline access to all brand-related needs, revolutionizing how marketing teams execute brand activation. We offer an optimized service that provides seamless, global access to teams for essential brand items, 360-degree event management, and more. Our approach ensures brand consistency, efficiency, and maximum impact across all branded collateral.

If you thrive in a fast-paced, innovative environment and are passionate about transforming the wine industry join us on this exciting journey of growth and success!

Position Summary

ALMADEN is seeking an experienced and highly motivated B2B Sales Executive to drive new business development throughout Northern California, with a particular focus on the wine industry. The successful candidate will have a proven track record of B2B sales success and, ideally, an established network of relationships within the wine industry, including wineries, vineyards, wine brands, tasting rooms, hospitality organizations, distributors, and other wine-related businesses. This is a new-business-focused sales position for a proven sales professional who knows how to prospect, build relationships, uncover customer needs, consistently follow up, and close business. The ideal candidate is someone who can leverage existing industry relationships while actively developing new accounts and opportunities. Industry experience in printing or promotional products is not required. Candidates with strong wine-industry relationships and successful B2B sales experience from other industries are encouraged to apply.

Essential Duties & Responsibilities

• Develop and execute a business development strategy focused on Northern California's wine industry and other key B2B markets.
• Leverage existing relationships and industry contacts to identify and develop new business opportunities.
• Build relationships with winery owners, executives, marketing leaders, brand managers, hospitality leaders, procurement professionals, and other key decision-makers.
• Prospect consistently through networking, referrals, phone calls, email, events, industry associations, and other business development activities.
• Identify opportunities within wineries and wine-related organizations for printing, promotional products, direct mail, large-format graphics, packaging-related print needs, event materials, gifting, branded merchandise, fulfillment, warehousing, and inventory management.
• Develop a deep understanding of each client's business, brand, marketing initiatives, events, and purchasing needs.
• Present ALMADEN's capabilities as a comprehensive solution for the physical marketing, branding, promotional, and fulfillment needs of wine-industry clients.
• Manage the complete sales process from prospecting and relationship development through proposal, negotiation, closing, and account transition.
• Maintain a consistent and qualified sales pipeline and accurately forecast sales opportunities.
• Demonstrate exceptional persistence and follow-up throughout the sales process.
• Meet or exceed established new-business, revenue, margin, and profitability goals.
• Attend wine-industry events, trade shows, networking functions, and other industry gatherings to develop relationships and generate new opportunities.
• Maintain strong relationships with existing clients while continuously identifying opportunities for additional business.
• Collaborate with ALMADEN's production, creative, operations, fulfillment, and customer service teams to develop solutions that meet client requirements.
• Quickly learn ALMADEN's products, services, production capabilities, specifications, and processes.
• Maintain accurate and timely CRM records, sales activity, pipeline information, and customer follow-up.
• Represent ALMADEN professionally throughout the Northern California business and wine communities.

Qualifications

Required

• Proven track record of success in B2B sales and new business development.
• Strong network of business relationships throughout Northern California.
• Established relationships within the wine industry strongly preferred.
• Demonstrated ability to prospect, develop relationships, uncover needs, and close new business.
• Experience calling on executives, owners, and senior decision-makers.
• Exceptional follow-up, persistence, and organizational skills.
• Strong business development and networking abilities.
• Self-motivated, competitive, accountable, and results-oriented.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to manage a sales pipeline and consistently pursue new opportunities.
• Ability to quickly learn products, services, specifications, and production requirements.
• Ability to travel throughout Northern California as needed.

Preferred Wine Industry Experience

Experience and relationships with one or more of the following are highly desirable:

• Wineries and wine brands
• Vineyards and vineyard management companies
• Tasting rooms and hospitality operations
• Wine clubs and direct-to-consumer businesses
• Wine distributors and suppliers
• Wine-industry associations and organizations
• Winery marketing and brand teams
• Wine events and hospitality organizations
• Luxury consumer brands serving the wine industry

Key Competencies

• Wine Industry Business Development – Understands the Northern California wine market and can leverage industry relationships to generate new business.
• New Business Development – Proactively identifies, qualifies, and pursues new opportunities rather than relying solely on an existing book of business.
• Relationship Building – Establishes trusted relationships with business owners, executives, and decision-makers.
• Persistence & Follow-Up – Understands that consistent, professional follow-up is critical to winning business.
• Consultative Selling – Identifies customer needs and develops solutions using ALMADEN's broad range of capabilities.
• Results Orientation – Takes ownership of sales performance and consistently works toward established goals.
• Networking – Actively develops relationships through industry events, referrals, associations, and community involvement.
• Learning Agility – Quickly develops knowledge of ALMADEN's products, services, production processes, and capabilities

Compensation

Competitive base salary plus commission and/or bonus opportunity. Successful first-year earnings may reach $100,000–$150,000+, with significant upside for strong performers. Actual compensation will depend on experience, qualifications, performance, and the Company's compensation structure.