B2B - Sales Director (Korean Bilingual)

SmartRecruiters, Inc.; Irvine (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

SmartRecruiters, Inc. is seeking an experienced Sales Director to lead our US B2B sales efforts from our Irvine, CA office. You will develop and execute strategy, manage key retailer relationships, and drive growth across national retail channels.

You will lead a high-performing team, align with Marketing, Finance, and Supply Chain, and own revenue targets through new brand launches, assortment expansion, and optimized trade programs. Strong leadership and a track record in beauty/CPG preferred.

Qualifications

• Bachelor’s degree in Business or related field.
• 8–10+ years of B2B sales, wholesale, or national account experience.
• Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens) preferred.

Responsibilities

• Lead the overall B2B Sales organization, strategy, and execution.
• Manage relationships with major US national retail and wholesale accounts.
• Drive revenue growth through new brand launches, product launches, and assortment expansion.
• Lead retailer meetings, line reviews, and seasonal planning.
• Identify opportunities for door expansion and new partnerships.
• Negotiate pricing, promotions, and trade terms.
• Develop and coach the B2B Sales team to meet objectives.
• Create annual sales strategies by account, brand, and channel.

Skills

B2B sales

Retail channel management

Strategic planning

Negotiation

Leadership

Education

Bachelor’s degree in Business

Tools

CRM software

Job description

We are seeking an experienced and results-driven Sales Director to lead our B2B Sales organization and drive growth across major national retail channels in the US.
This role is responsible for developing and executing sales strategies, managing key retailer relationships, identifying new business opportunities, and leading the B2B Sales team.
This is a full-time, on-site position based in Irvine, California.

Key Responsibilities

• Lead the overall B2B Sales organization, strategy, and execution
• Manage and develop relationships with major US national retail and wholesale accounts
• Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities
• Lead retailer meetings, line reviews, business reviews, and seasonal planning
• Identify opportunities for door expansion, new retail partnerships, and promotional programs
• Negotiate pricing, promotional programs, and trade terms where applicable
• Lead and develop the B2B Sales team to achieve company sales objectives
• Develop annual sales strategies and plans by account, brand, and channel
• Establish revenue targets and account-level growth plans
• Manage promotional calendars, launch schedules, and demand forecasts
• Monitor inventory health and replenishment trends
• Align with Supply Chain and Operations to support successful execution

3. Performance & Analytics

• Track sell-in, sell-through, POS, and gross margin performance
• Analyze sales and retailer data to identify growth opportunities and optimize account strategies
• Monitor trade spend ROI and promotional effectiveness
• Evaluate account and brand profitability
• Prepare business performance reports and strategic recommendations for leadership

4. Cross-Functional Coordination

• Partner with Marketing on retail activation, campaigns, and new product launches
• Collaborate with Finance on AR, deductions, trade spend, and account profitability
• Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support
• Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment
• Ensure retailer compliance and operational excellence

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• 8–10+ years of B2B sales, wholesale, or national account experience
• Strong B2B Sales experience with a global beauty brand, leading beauty company, or major beauty distributor preferred
• Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, etc.) strongly preferred
• Strong understanding of the US beauty retail landscape and national retail account dynamics
• Proven track record of developing new retail accounts and growing existing businesses
• Strong negotiation and relationship management skills
• Strong analytical and commercial capabilities
• Experience leading and developing a sales team
• Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred
• Ability to manage multiple brands and retail accounts
• Ability to work full-time on-site at our Irvine, California office

Additional Information

All your information will be kept confidential according to EEO guidelines.

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