B2B Sales Account Specialist

Wooltari; Carson (CA); On-site; USD 70,000 - 74,000; Full time

Benefits offered by this job

PTO

Paid Holidays

Company-Provided Lunch

Employee Discount

Job summary

Wooltari USA Inc. is seeking an experienced but early-career B2B sales professional in the food industry to join our growing B2B team in Carson, CA. This individual contributor role focuses on new business development, account management, and order execution.

You will identify prospective customers, manage assigned accounts, onboard new customers, and coordinate orders across purchasing, logistics, and finance teams, with occasional meetings outside U.S. hours.

Qualifications

• Professional experience in the food industry.
• Experience in B2B sales, account management, or business development.
• Strong Korean and English communication skills.
• Willing to outbound prospect and develop new business.
• Authorized to work in the United States.

Responsibilities

• Research and identify prospective B2B customers.
• Conduct outbound calls, emails, networking, and other prospecting activities.
• Build and maintain a pipeline of prospective B2B customers.
• Follow up consistently with prospects and move opportunities through the sales process.
• Coordinate orders and onboarding with customers.

Skills

Food industry experience

B2B sales

Customer relationship management

Outbound prospecting

Korean language skills

Tools

CRM systems

Shopify / e-commerce platforms

Job description

Employment Type: Full-Time, Exempt

Salary: $70,000–$74,000 annually

About Wooltari USA

Wooltari USA is a premium Korean food and lifestyle marketplace serving customers across the United States. With 300+ brands and 1,000+ products, we connect high-quality Korean food brands and manufacturers with U.S. consumers, retailers, restaurants, food service businesses, and corporate partners.

Our B2B division is expanding across wholesale, food service, retail, distribution, and corporate accounts.

About the Role

We are seeking an experienced but early-career B2B sales professional with a background in the food industry to join our growing B2B team.

This is an individual contributor role focused on new business development, customer relationship management, and day-to-day B2B business execution.

You will identify and contact prospective customers, manage assigned accounts, support new account onboarding, and coordinate orders and customer needs through completion.

This role works closely with the B2B Team Manager, the existing B2B administrative support function, and Wooltari's purchasing, logistics, fulfillment, finance, marketing, and Korea teams.

This is not a people-management position. The ideal candidate is someone who has hands‑on experience in food sales, food service, food distribution, CPG, grocery, or food manufacturing and is ready to grow their B2B sales and account-management career.

Key Responsibilities

Sales & New Business Development

• Research and identify prospective B2B customers, including restaurants, food service businesses, retailers, supermarkets, distributors, and corporate customers
• Conduct outbound calls, emails, networking, and other prospecting activities
• Build and maintain a pipeline of prospective B2B customers
• Follow up consistently with prospects and move qualified opportunities through the sales process
• Support new customer acquisition and account onboarding
• Develop an understanding of customer needs and recommend appropriate Wooltari products and solutions
• Support sales initiatives, promotions, and B2B growth programs

Account Management

• Manage day-to-day communication with assigned B2B accounts
• Build strong relationships with existing customers and support repeat business
• Follow up with customers regarding orders, pricing, product availability, promotions, and delivery
• Identify opportunities to increase order frequency, volume, and product assortment
• Respond to customer questions and coordinate internally to resolve issues
• Maintain accurate customer and account information
• Ensure customer requests and commitments are followed through to completion

B2B Business Execution

• Coordinate customer orders from initial request through fulfillment
• Enter, review, and track orders for accuracy
• Monitor product availability, pricing, inventory, and delivery status
• Coordinate with purchasing, logistics, fulfillment, finance, and other internal teams to support customer orders
• Follow up on shortages, substitutions, delays, discrepancies, and other order-related issues
• Ensure customer orders and business commitments are accurately communicated and executed
• Work with the existing B2B administrative support function for routine documentation and clerical processes
• Communicate and coordinate with Wooltari Korea's B2B, purchasing, product, and related teams as needed
• Participate in meetings with the Korea team regarding customer requests, products, pricing, availability, orders, and business opportunities
• Communicate U.S. customer and market needs clearly to the Korea team
• Follow through on action items resulting from Korea-U.S. discussions
• Maintain flexibility to participate in occasional meetings with the Korea team outside standard U.S. business hours due to the time difference

Events, Meetings & Outside Business Activities

• Participate in customer meetings, industry events, networking opportunities, trade shows, and other B2B business activities as needed
• Represent Wooltari professionally when meeting prospective and existing customers
• Support the B2B team at company events, industry events, and customer-facing activities
• Some local and occasional outside travel is expected as part of customer meetings, networking events, and business-development activities
• Provide regular updates to the B2B Team Manager regarding sales activity, customer opportunities, pipeline status, and account issues
• Maintain accurate sales and customer records in CRM and other systems
• Work collaboratively with sales, purchasing, logistics, fulfillment, finance, marketing, and Korea teams
• Support the B2B Team Manager with sales initiatives and special projects

Qualifications

Required

• Professional experience in the food industry
• Experience in one or more of the following:
• Food or CPG sales
• Food service
• Food distribution
• Grocery / supermarket
• Food manufacturing
• Food brand or product sales
• Previous experience in B2B sales, account management, customer management, or business development
• Strong Korean and English communication skills
• Comfortable with outbound prospecting and initiating conversations with prospective customers
• Strong organizational skills and attention to detail
• Ability to manage multiple accounts and priorities
• Strong follow-through and customer-service skills
• Comfortable participating in customer meetings, networking events, and other outside business activities
• Ability to travel locally and occasionally outside the immediate area as needed
• Authorized to work in the United States

Preferred

• Experience working with Korean food products
• Experience with wholesale or food service customers
• Experience working with restaurants, retailers, supermarkets, or distributors
• Experience with CRM systems
• Experience with Shopify or other e-commerce/order-management platforms
• Existing food-industry relationships are a plus

Who This Role Is For

This role is a strong fit for a junior-to-mid-level B2B professional who:

• Has hands‑on experience in the food industry
• Has experience selling products or managing customer accounts
• Is comfortable with both sales and operational follow-through
• Is willing to make outbound calls and develop new business
• Can manage customer relationships independently while working under the direction of a manager
• Is organized, responsive, and detail-oriented
• Is comfortable representing the company at customer meetings and industry events
• Wants to develop into a stronger B2B sales and account-management professional
• Base Salary: 70,000–$74,000 annually
• Paid Time Off (PTO)
• Paid Holidays
• Company-Provided Lunch
• Employee Discount

Recruitment Process

• 1st Stage: Resume/Application ScreeningMust pass screening to move forward
• Only candidates who pass will be contacted
• 2nd Stage: First Interview (Virtual)
• 3rd Stage: Second Interview (In-person: Carson, CA)
• Final Stage: Offer & Salary Negotiation

Wooltari USA Inc. is an Equal Opportunity Employer.

We celebrate diversity and are committed to providing an inclusive workplace for all employees. All applicants must be legally authorized to work in the United States. Wooltari provides reasonable accommodations for applicants with disabilities. Employment with Wooltari USA Inc. is at‑will, and this job posting does not constitute a contract or guarantee of employment.