B2B SaaS Performance Marketing Lead

USA Simpro Software; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

USA Simpro Software seeks a data-driven Performance Marketing Manager to own paid search, paid social, display, retargeting and DSP initiatives across NA, ANZ and UK/IR. You will optimize for MQL growth, conversion rate, and ROI with a focus on B2B SaaS buyers.

You’ll partner with Demand Generation and leverage Google Ads, DSPs and programmatic techniques, building scalable reporting to align marketing with revenue goals.

Qualifications

• Hands-on mastery of paid search, paid social, display, retargeting and DSP platforms.

Responsibilities

• Build, manage, and scale paid search (Google Ads, Bing) and paid social campaigns.
• Own keyword research, ad copy, audience targeting, bidding and budget allocation.
• Utilize PMax, AI smart-bidding strategies, and intent data to drive MQL growth.
• Partner with Demand Leaders on pacing and budget to maximize ROI and reduce CPMQL.
• Manage Google relations and participate in beta/alpha testing within platforms.
• Manage DSP & programmatic setup, inventory selection and execution.
• Leverage third-party intent data and dynamic contextual targeting to reach target audiences.

Job description

USA Simpro Software seeks a data-driven Performance Marketing Manager to own paid search, paid social, display, retargeting and DSP initiatives across NA, ANZ and UK/IR. You will optimize for MQL growth, conversion rate, and ROI with a focus on B2B SaaS buyers.

You’ll partner with Demand Generation and leverage Google Ads, DSPs and programmatic techniques, building scalable reporting to align marketing with revenue goals.