B2B SaaS Performance Marketing Lead — Multi-Channel

Simpro; Torch of Friendship (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Simpro is seeking a highly analytical Performance Marketing Manager to lead hands-on execution across paid channels, including Google Ads, DSPs, and paid social. You will optimize campaigns for MQL growth across NA, ANZ and UK/IR, leveraging PMax and smart bidding to hit quarterly targets.

You will collaborate with Demand Generation Directors, manage creative assets, perform landing page testing, and build scalable reporting to align marketing with revenue goals.

Qualifications

• 4–6+ years of hands-on experience in performance marketing, paid acquisition, or digital demand generation within B2B SaaS.
• Google Ads mastery including Search, Performance Max, Display and Retargeting with smart bidding.
• Experience with DSPs and account-based ad campaigns using Terminus, 6sense, Demandbase, or similar.
• Proficiency with Salesforce, HubSpot, Marketo, Google Analytics, and attribution software.

Responsibilities

• Build, manage, and scale paid search and paid social campaigns across Google Ads, Bing, LinkedIn, and Meta.
• Utilize PMax, AI bidding, and intent data to drive qualified MQLs against regional targets.
• Lead creative testing and landing page optimization to improve MQL-to-pipeline conversion.
• Oversee DSP/Programmatic setup, targeting, bidding, and frequency across partner platforms.
• Monitor performance and deliver reporting to leadership with actionable optimization steps.
• Collaborate with Marketing Ops, Product Marketing and digital teams to align messaging and routing.

Skills

Analytical mindset

Data-driven

Campaign optimization

Cross-functional collaboration

Education

4–6+ years of hands-on performance marketing experience

Tools

Google Ads

6sense

Terminus

Demandbase

Salesforce

HubSpot

Google Analytics

Looker

Job description

Simpro is seeking a highly analytical Performance Marketing Manager to lead hands-on execution across paid channels, including Google Ads, DSPs, and paid social. You will optimize campaigns for MQL growth across NA, ANZ and UK/IR, leveraging PMax and smart bidding to hit quarterly targets.

You will collaborate with Demand Generation Directors, manage creative assets, perform landing page testing, and build scalable reporting to align marketing with revenue goals.