Performance Marketing Manager

USA Simpro Software; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

USA Simpro Software seeks a data-driven Performance Marketing Manager to own paid search, paid social, display, retargeting and DSP initiatives across NA, ANZ and UK/IR. You will optimize for MQL growth, conversion rate, and ROI with a focus on B2B SaaS buyers.

You’ll partner with Demand Generation and leverage Google Ads, DSPs and programmatic techniques, building scalable reporting to align marketing with revenue goals.

Qualifications

• Hands-on mastery of paid search, paid social, display, retargeting and DSP platforms.

Responsibilities

• Build, manage, and scale paid search (Google Ads, Bing) and paid social campaigns.
• Own keyword research, ad copy, audience targeting, bidding and budget allocation.
• Utilize PMax, AI smart-bidding strategies, and intent data to drive MQL growth.
• Partner with Demand Leaders on pacing and budget to maximize ROI and reduce CPMQL.
• Manage Google relations and participate in beta/alpha testing within platforms.
• Manage DSP & programmatic setup, inventory selection and execution.
• Leverage third-party intent data and dynamic contextual targeting to reach target audiences.

Job description

Job Context

We are seeking a highly analytical, execution-focused Performance Marketing Manager to drive hands-on execution across our paid digital acquisition channels. Operating in close alignment with the Directors of Demand Generation, this role is responsible for directly managing, optimizing, and scaling paid search, paid social, display, retargeting, and DSP platforms to manage and optimize all campaigns and support of driving MQL growth across NA, ANZ and UK/IR.

The ideal candidate combines deep technical advertising expertise with a relentless focus on conversion optimization and MQL growth. You possess hands-on mastery of Google Ads, DSP and Programmatic systems with an understanding on how to integrate landing page optimization, and conversion strategies across the B2B SaaS buyer journey.

This role is ideal for someone who thrives in ambiguity, loves finding clarity in the data, and has a passion for building scalable reporting and performance management infrastructure. You'll play a key role in ensuring Marketing is aligned with board-level revenue goals and will support critical reporting and forecasting work across multiple business units.

What You’ll Do

What You’ll Own

Paid Search & Media Execution: Build, manage, and scale paid search (Google Ads, Bing) and paid social campaigns, owning keyword research, ad copy, audience targeting, bidding, and budget allocation.

Utilize advanced PMax, AI smart-bidding strategies, and intent data to drive qualified MQLs across regional monthly and quarterly targets.

Partner with Demand Leaders on pacing and budget management to maximize ROI and continuously optimize against Cost Per MQL (CPMQL).

Work with all regional Demand leaders to manage the overall Google relationship and drive participation in new beta and alpha testing within platform

Manage overall Google relationship to ensure we are participating in all beta and alpha opportunities and ensuring all optimization strategies are up to date.

DSP & Programmatic Management: Manage day-to-day campaign setup, inventory selection, and execution across Demand-Side Platforms (DSPs).

Leverage third-party intent data, custom audience segments, and dynamic contextual targeting to reach target audiences effectively.