B2B Product Marketing Strategist – Hybrid

Lincoln Financial Group; Radnor (Delaware County); Hybrid; USD 75,000 - 120,000; Full time

Benefits offered by this job

Career tracks and job levels

Leadership development and virtual培训

Financial counseling and health & well

Tuition assistance

Flexible work arrangements

Productivity tools and training

Job summary

Lincoln Financial Group is seeking a marketing professional to develop and implement plans that support product launches, enhancements and ongoing updates. You will translate complex information into clear positioning and messaging for key audiences, and manage marketing materials across channels.

You will partner with product, sales, distribution and other stakeholders to understand requirements and deliver scalable marketing solutions.

Qualifications

• 3+ years of experience in B2B marketing, field marketing, sales enablement, product marketing or related discipline.

Responsibilities

• Develop and implement marketing plans to support product launches and updates.
• Translate complex information into clear positioning, messaging and marketing communications.
• Manage marketing materials and collateral across channels and deliverables.
• Collaborate with product, sales and distribution to meet business requirements and marketing implications.
• Oversee development and maintenance of marketing materials, digital experiences and emails.

Skills

B2B marketing

Field marketing

Sales enablement

Product marketing

Education

Bachelor's degree or equivalent

Job description

Lincoln Financial Group is seeking a marketing professional to develop and implement plans that support product launches, enhancements and ongoing updates. You will translate complex information into clear positioning and messaging for key audiences, and manage marketing materials across channels.

You will partner with product, sales, distribution and other stakeholders to understand requirements and deliver scalable marketing solutions.