B2B Product Marketing Lead — Launch & Enablement

Lincoln Financial; Radnor (Delaware County); Híbrido; USD 75.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

PTO/ parental leave

401K

Financial counseling

Tuition assistance

Descripción de la vacante

Lincoln Financial in Radnor, PA, is seeking a Marketing Consultant to lead and execute marketing initiatives for retirement products and solutions, translating complex product information into clear communications for multi-channel campaigns.

You will partner with product, sales and other stakeholders to develop messaging, manage updates across materials, and ensure campaigns align with branding and regulatory requirements. Hybrid role requiring three days in-office weekly.

Formación

• 3+ years in B2B marketing or related field.
• Bachelor's degree in business, marketing, or communications.
• Experience developing and executing marketing plans and campaigns.
• Strong written and verbal communication skills.

Responsabilidades

• Develop and implement marketing plans for product launches and updates.
• Translate product, business and regulatory info into clear positioning and messaging.
• Manage updates across marketing and sales materials, coordinating changes across channels.
• Partner with product, sales and stakeholders to identify requirements and marketing implications.
• Develop and maintain marketing materials across channels and formats.
• Coordinate timelines and approvals to deliver on deadlines.
• Represent marketing in cross-functional readiness discussions.
• Develop messaging to support launches and enhancements.
• Analyze insights to inform messaging and marketing approaches.
• Ensure consistent updates across marketing materials.
• Ensure materials are accurate and brand-aligned.
• Identify opportunities to improve processes and scalability.

Conocimientos

B2B marketing

Campaign management

Educación

Bachelor's degree in business, marketing, or communications

Descripción del empleo

Lincoln Financial in Radnor, PA, is seeking a Marketing Consultant to lead and execute marketing initiatives for retirement products and solutions, translating complex product information into clear communications for multi-channel campaigns.

You will partner with product, sales and other stakeholders to develop messaging, manage updates across materials, and ensure campaigns align with branding and regulatory requirements. Hybrid role requiring three days in-office weekly.